Retail Lending Department

Marketing Manager – Loan on Card (Job ID: 2440)

Responsibilities

• To achieve targets of loan-on-card balance, drawdown amount and interest income
• To analyse market trend and P&L status to review product’s competitiveness in the market
• To control & monitor marketing expenses
• To identify business opportunities and insights from data analytics. Recommend business initiatives to achieve the targets
• To formulate business strategies to build market awareness and market share
• To liaise with various internal and external parties to support the program launch
• To enhance product features and sales channels, optimise risk-based pricing and drive marketing campaigns
• To implement IT and digital projects to drive business growth, streamline process as well as enhance customer experience
• To identify and develop targeted products through customer segmentation approach

Requirements

• University graduate;
• Preferable over 5 years experience in banking sector;
• Creative and business minded with excellent marketing skills;
• Strong project management and financial analytical skills;
• Strong communication and interpersonal skills;
• Solid experience in product development and process flow enhancement, preferably in loan-on-card or consumer loan business;
• In-depth understanding in loan products, procedures and banking ordinances;
• Good command of both spoken and written English and Chinese.

Please apply online via the BEA Careers website at  or by clicking the "Apply Now" button below. Kindly note that if you are a new user, you have to first create your User Profile before you can apply.https://careers.hkbea.com/psp/hcmprd/EMPLOYEE/HRMS/c/HRS_HRAM.HRS_APP_SCHJOB.GBL?Page=HRS_APP_JBPST&Action=UFOCUS=Applicant&SiteId=1&JobOpeningId=2440&PostingSeq=1

Personal data provided by job applicants will be used for recruitment purposes only and will be treated in accordance with the Bank's Personal Data Policy, which is available upon request. Applicants who are not invited for interviews within six weeks may consider their applications unsuccessful and the personal data collected will be destroyed after six months.