Marketing Manager (Content Marketing focus)
CFA Society Hong KongHong kongUpdate time: October 20,2020
Job Description

Job Descriptions:

  1. Support in the strategic planning and execution of brand enhancement outreach and publicity opportunities for the Society
  2. Create, maintain and implement digital marketing plans and editorial content
  3. Manage and control marketing budget and expenses
  4. Work with CFA Institute and or agencies on relevant marketing and publicity initiatives
  5. Work jointly with Corporate Communications Manager on relevant marketing and PR projects
  6. Follow up on University, Employer & Regulatory Outreach initiatives
  7. Lead content marketing across digital platforms, including but not limited to company website & social media
  8. Undertake ad hoc projects as assigned by immediate supervisor, senior management or board of directors.


Job Requirements:

  • 7 to 10 years of marketing, communications and or editorial experience
  • Well versed in bilingual content preparation and or translation work
  • Prior experience in handling social media content and channel/platform management
  • Experience in website content management
  • Previous experience in the financial industry, university or regulatory field or handle such outreach work preferred
  • Solid working knowledge of traditional and digital marketing tools
  • Work well in a dynamic and rapidly changing environment
  • Mature and flexible with entrepreneurial mind-set and can-do attitude
  • University graduate, trilingual speaking (English, Cantonese and Putonghua) an advantage

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