Marketing Manager (Content Marketing focus)
CFA Society Hong KongHong kongUpdate time: October 20,2020
Job Description
Job Descriptions:
- Support in the strategic planning and execution of brand enhancement outreach and publicity opportunities for the Society
- Create, maintain and implement digital marketing plans and editorial content
- Manage and control marketing budget and expenses
- Work with CFA Institute and or agencies on relevant marketing and publicity initiatives
- Work jointly with Corporate Communications Manager on relevant marketing and PR projects
- Follow up on University, Employer & Regulatory Outreach initiatives
- Lead content marketing across digital platforms, including but not limited to company website & social media
- Undertake ad hoc projects as assigned by immediate supervisor, senior management or board of directors.
Job Requirements:
- 7 to 10 years of marketing, communications and or editorial experience
- Well versed in bilingual content preparation and or translation work
- Prior experience in handling social media content and channel/platform management
- Experience in website content management
- Previous experience in the financial industry, university or regulatory field or handle such outreach work preferred
- Solid working knowledge of traditional and digital marketing tools
- Work well in a dynamic and rapidly changing environment
- Mature and flexible with entrepreneurial mind-set and can-do attitude
- University graduate, trilingual speaking (English, Cantonese and Putonghua) an advantage
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