Summary

The Marketing Manager designs, develops and implements marketing programs and/or pricing strategies to support the organization's products, services or market sector. This role uses specific marketing strategies and media (e.g., print, broadcast, digital) to launch and position products and services in a sector and identifies and implements marketing strategies and programs in collaboration with sales and technical teams.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

1. Develop and implement a strategic marketing plans that optimize sales, market share and revenue growth for PIC’s offering in China

a. Utilize insights from market research, customer surveys, industry trends, and competitive intelligence to inform the strategic marketing plans

b. Develop plans that include product portfolio positioning, pricing, demand and supply forecasting

2. Work closely with the Technical teams and Sales teams to develop brand plans, tools, and marketing campaigns for products & services

a. Create key marketing messages that support the PIC value proposition

b. Develop marketing campaigns that uses media (owned, earned, paid, social) to communicate key messages and oversee the execution

c. Develop or coordinate the development of tools and sales literature that the account teams and distributors can use as part of the selling process

3. Train and enable the sales teams to communicate the value proposition effectively

a. Provide direction and guidance to others

b. Help translates PIC China’s strategic marketing goals into customer specific initiatives

c. Fosters awareness of market dynamics and customer needs among the PIC China team

4. Coordinate closely with the Sales team and Technical teams to develop the right positioning

a. Set up and lead regular Sales-Technical Services-Marketing meetings to align on marketing plans and assess progress

b. Liaise closely with the sales teams to gain insights from their customers to inform how to best meet customer's current and future needs.

c. Use external vendors as needed within the marketing budget

5. Participate in the PIC China leadership team and the PIC Global Marketing team

6. Over time this role has the opportunity to expand by building a fit-for-purpose marketing team in China and the broader Asia region

Genus Core Behaviours / Competencies

Customer impact: builds strong, profitable, sustainable customer relationships, anticipating and exceeding customer expectations to increase demand for services and products in order to build loyalty.

Managing external environment: anticipates and responds quickly to environmental changes for the benefit of the business and customers, through strong external networks and deep understanding of the markets.

Execution Orientation: Drives to set ever higher standards and achieve results through determination, resilience and commitment. Develops solutions to enhance the service offering and drive continuous improvement.

Setting Direction: develops simple, deliverable plans based on pragmatic new thinking, ideas or concepts. Assesses accurately commercial risk and return.

Change management: Champions, leads, support or embeds change to improve things. Communicates well and helps others by overcoming barriers.

Analysis and Decision Making: Analyses opportunities and problems thoughtfully and thoroughly to make good and timely decisions.

Team Mobilisation: builds high performing diverse teams, investing resources effectively. Recruits, develops, motivates and retains talent by setting stretching goals and developing capability of self, team and organisation.

Collaboration: ‘One team’ approach – gains commitment to strategic vision and goals. Builds and maintains networks and relationships, sharing knowledge and experience, delivering on commitments.

The following are qualities that are the foundations on which Genus team members work:

• Integrity
• Honesty
• A desire to work to make a difference in the communities & countries that we work in
• Delivery on commitments – do what you say you are going to do
• Alignment with the business goals and values
  

Requirements:

• 10-15 years of experience in product marketing or technical marketing

• Marketing background (bachelor’s degree; MBA preferred)

• Experience in agriculture and affinity with livestock

• Fluent in Chinese and conversational in English

上班地址：上海漕宝路509号华美达广场1101室