Marketing Manager
AXA HONG KONGHong kongUpdate time: March 30,2020
Job Description
Support Senior Customer Management Manager in developing strategy to enhance customer experience, distributor professionalism, as well as identify business opportunities for incremental revenue
Customer campaign
- Initiate and develop customer campaigns both from corporate and channel perspective to improve customer satisfaction and drive business sales. The customer campaigns shall cover different line of business such as Health and Life business units
- Develop and implement customer activation programmes to generate leads and acquire new customers for different business units
Customer contact programme
- Develop and implement event-trigger cross-sell programme to boost business sales and enhance customer experience
- Identify business opportunities based on customer/policy cycle and life stage taking into consideration of customer value and market segmentation
- Manage partnership programmes for different business initiatives (e.g. Heath and Life)
- Coordinate and support the production of marketing / promotion collaterals (e.g. leaflet, roadshow collaterals and souvenir)
- Monitor programme budget and expenses, as well as programme results
Event management
- Champion and organise large and small-scale of sponsorship events to enhance AXA's brand preference as well as lead generation
Sales tool enhancement
- Work with distributors and CMCO research team to develop sales tools based on protection gap analysis, financial need analysis
- Work with distributor to develop infographics and case studies
Job Requirement:
- University graduate or equivalent
- 8 years of relevant working experience
- At least 2 years relevant experience in planning and executing customer campaigns or customer activation promotions
- Broad knowledge of insurance industry or financial services
- Able to work independently, tackle multi-projects simultaneously and able to work under stress
- Creative thinking, customer-centric, detail-minded and self-motivated
- Good analytical skills and business sense
- Strong communication skills with strong writing skills in both English and Chinese
- Excellent interpersonal skills and is a good team player
- Strong PC skills especially PowerPoint, Excel and Chinese Word Processing
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