Responsibilities

Brand Management

• Work with Marketing and Communication department to seek extensive Knight Frank IPM market awareness on social media, print media, TV and etc.

• Manage WeChat account for International Project Marketing in China at daily basis

• Enhance WeChat platform and increase readership for IPM Contents in China

  Internal and External Communications

• Tailor marketing and communication plans for IPM department and understand marketing collateral requirements.

• Ensure all communications are consistent with the high standard synonymous with the Knight Frank brand and crafted to native-tongue standard in English / Chinese.

• Manage internal and external copywriting, translation and editing.

  Event Management

• Organize property exhibitions, cocktail functions, client events, media events, publication launches, and IPM associated events

• Reach out to chambers, channels and organizations for event cooperation opportunities.

  Database Management

• Actively work with IPM sales team to manage and build the client database (EMM system)

• Ensure that marketing collaterals are sent to targeted distribution groups for maximum impact.

• Produce mailing / emailing contact lists based on marketing plan and predetermined target contacts / sectors.

• Ensure accuracy of all contact lists and related information prior to delivery of marketing materials to recipients.

  Budgeting

• Preparation of all IPM marketing budget, mid-year reforecast, and ongoing rolling forecasts.

  Legal and Regulatory Compliance

• Ensure compliance with applicable laws and regulations in all our marketing activities.

  Other Responsibilities

• Undertake all relevant tasks as directed by the board and the Head of Marketing that would normally be associated with such a role.

• This list is not exhaustive and additional responsible duties may be assigned from time to time.

Person Specification

• Degree in marketing, communications and public relationship

• At least 5-7 years’ experience in marketing, public relations, and marketing communications with an international brand.

• Good leadership skills; hands-on experience in managing marketing teams in China a pre-requisite.

• Fluent in English and Mandarin

• Strong copywriting skills.

• Proficient computer literacy skills.

• Detail orientated; works methodically and open to feedback.

• Demonstrated tenacity/persistence, curiosity, attention to detail, sense of urgency, and creativity.

• Demonstrated ability to work well independently and in teams.

上班地址：南京西路1788号17楼