Marketing Manager

Qualification & Responsibility
We’re looking for a knowledgeable and energetic marketing professional to join XJTLU’s University Marketing and Communication team, focusing on International Business School Suzhou at XJTLU. The Marketing Manager will develop and implement innovative strategies and initiatives that will achieve the growth and reputational objectives of the School. The ideal candidate is both strategic and “hands-on,” ready to roll up his/her sleeves to get project work completed to impeccable standards. The incumbent is well-grounded in marketing best practices, has extensive experience in leading multi-cultural and international marketing initiatives, leads effectively through influence, and has passion for education and international engagement.

Responsibilities

• Develop and implement marketing and communication plans and programmes to support IBSS degree programs, executive/open education, research, corporate engagement and knowledge transfer, establishing appropriate key performance indicators and other measurements of success;
• Develop and administer marketing budget/s and monitor spending, variances and returns on investment;
• Oversee and/or implement a variety of market research initiatives including information/marketing intelligence on the markets in which the School operates, competitive intelligence, etc.;
• Develop and maintain IBSS’ image, brand, identity and profile;
• Contribute to student recruitment strategy and ensure that it feeds into the School’s planning and budgeting, marketing, student number and course planning processes;
• Co-develop recruitment fair and school visiting programmes; prepare bespoke campaign material ahead of attending educational fairs and evaluating fairs and other strategies for future inclusion in programme;
• Help develop and manage the School’s advertising, communication, promotional events, entries and materials, including marketing merchandise, ensuring that they are consistent, appropriate and up-to-date;
• Manage the School’s web content and associated digital marketing initiatives;
• Develop and implement the School’s social media strategy;
• Work extensively with academic staff, students and alumni to develop content, stories, and other material for websites, brochures, content marketing initiatives, campaigns, newsletters, etc.;
• Build and administer IBSS constituent relationship marketing database which includes client and prospective client information, mailing lists, etc., coordinating with colleagues throughout the School and the University;
• Contribute towards the development and promotion of new marketing opportunities with companies, clients, partners, agencies, institutions, as appropriate;
• Actively share best practices across the University and contribute to the marketing and brand development of the University;
• Develop and maintain positive and effective working relationships both internally and externally;
• Direct and supervise the work of marketing officers and assigned project teams, as appropriate;
• Such other duties, commensurate with the function of the position, as might be allocated from time to time.

This job description is neither exhaustive nor prescriptive but will develop in the light of changing circumstances in coachable.