Purpose

Develop and execute a marketing income strategy in support of centre strategy and guide the development of plans and components. Needed to deliver income from use of advertising opportunities in the centre and build brand awareness in line with the target customer profile.

Key Accountabilities

• To maximize Centre event and advertising spaces’ revenue from internal tenants and external parties.
• In-charge of Centre background music and announcement system; LED; lightboxes and event space and roadshows rental to achieve costs and income targets.
• Forge close links with brand partners to ensure the sharing of marketing information and plans in order to improve sales and footfall to the Centre.
• Pre-event planning, on-site coordination with Marketing Directors, Events Executive, vendors and venue organiser.
• Development and implement marketing communications programmes and brand building events / activities to create awareness and drive traffic to the Centre.
• To work with and support a cross-functional team on an ongoing basis.
• Manage the relationships of local advertising, media, press, web or promotion agencies in support of the centre strategy and a centralised plan.
• In close liaison with tenants, develop and update a communication plan in order to maintain a good communication channel between tenants and the Centre.
• Monitor and report to Centre and Marketing Directors on potential communications issues/ crisis on a timely fashion.
• Deliver ROI analysis and provide marketing reports, as requested, to inform decision making. Provide complete and concise briefings and evaluations as required by the Centre Director on a timely basis to inform decision making.
• Achieve and maintain visual standards for centre devised by head office, in compliance with established guidelines.
• Communicate updated information regarding promotions, tenants, and other consumer-centric information on voice-out materials including advertisements, press releases and centre website and weibo.
• Manage the performance of direct reports, if any, developing and motivating those individuals to maximize their potential and value to the business.

Knowledge and Skills

• Educated to degree level (preferably business) or equivalent
• Relevant marketing/PR experience, preferably in shopping centre or real estate sector
• Good connection with media & vendors preferred
• Experience in a customer handling environment
• New business development
• IT skills: Advanced level Microsoft Word and PowerPoint, Intermediate Excel and Outlook
  

上班地址：前进道北侧佛罗伦萨小镇