Job Title: Marketing & Admissions Manager

Responsible to: UISZ HoS, UEF Development Manager

The position of this full time Marketing & Admissions Manager is an important role in the School as Admissions is often the first point of contact to the School, and the individual will be responsible for further developing and delivering the School’s marketing strategy in order to meet the student enrolment targets.

Main Responsibilities

To keep the HoS, Sections Heads and Development Manager informed on Marketing development and deliverance of the School Marketing strategy

Carry out most marketing and advertising needs of the School, carryout overall strategy

General Manager duties

Admissions

Coordinate student admissions to the school including:

Initial contact

Sending out Prospectus, ensuring inserts updated

Arranging initial visits and tour

Coordinating Open Days and Assessment as required

Liaising with staff and feeder schools as required

Ensuring details are accurately completed in conjunction with the procedures

Following up of Admissions enquiries

To organize and distributing Surveys for parents and pupils as required

To Send school literature to Estate and Relocation Agents, feeder schools and other parties to foster a good relationship with them

Set up seminars and meetings with corporation and other organization to ensure relationship is built

Attend planning meetings as required

Maintain and develop the school database for pupils, staff and Governors and circulate contact details as required

Keep all documentation/records up-to-date and in order

Update of Handbooks and other literature in conjunction with team

Marketing, Relationship Building and Networking

Marketing strategy: work on the annual marketing plan and expenditure, work together with Marketing and Development team, and regular submission of reports on activity to the School

Liaise with feeder schools, toddler groups, nurseries, local estate agents and developers, etc. to maximize pupil recruitment

Branding and exploring sponsorship opportunities

Market research as and when required

Advertising/ Press releases/ Social Media: Coordination of photography, production of adverts/ fliers, copywriting, and liaison with the media, alongside Marketing and Development team

Regular updates on the School’s social media accounts and digital platforms

Coordinate all Open Days, including advertising, liaison with staff, visits, and other communication

Plan visits for heads of section, for PR visits and relation building.

Project management of various marketing publications as and when required to include:

Providing general PR advice to the HoS with regards to the market

Work in conjunction with the Alumni team to build the Alumni database and help coordinate Alumni events, as required

Work with UPAZ – the School’s Parent Teacher Association

Archive all media coverage

To carry out duties as HoS may from time to time determine to fall within the remit of the position.

General Manager Duties

Shared responsibilities:

Work effectively as part of the team, providing support where required

Answer telephone, take messages and monitor answer phone specific to Admissions

Receive visitors (Admissions and guests)

Liaise with staff, pupils and parents

Ensure current school literature is available and accessible to all

Assist with school mailings

Attend insets as required

Experience and Skills

Knowledge and experience of the industry and market, especially in ZengCheng, Dongguan, and Huizhou

Knowledge and experience of Marketing including the preparation and delivering of marketing strategies, and the effective management of a marketing budget

The ability to use Database management

A high degree of computer literacy (particularly Microsoft Manager applications)

An excellent telephone manner

? Good organizational skills and the ability to priorities and manage tasks

? An eye for details and accuracy

Personal Attributes

A professional manner and appearance

Friendly, warm personality

Self-motivated, with a positive, professional attitude

Calm under pressure

The ability to deal with a variety of people and situations (both personally and on the telephone)

上班地址：增城市增江街大埔围裕达隆花园