Marketing Lead, Taiwan
PaktorTaibeiUpdate time: July 30,2019
Job Description
Responsibilities：
Lead the local marketing team to plan and execute marketing activities that integrate digital, social, owned and traditional channels.
Work as a key member to accelerate business growth, with a P&L mindset focused on optimizing team performance and marketing investment.
Communicate and coordinate with functional department at local and regional level.
Provide strategic guidance to local and regional teams to ensure business initiatives are being executed in line with regional principles.
Analyze the data deeply and suggest new marketing strategy for identifying growth opportunities and solving business issues.
Demonstrate excellence in project, time and team management.
Annual performance reviews, goal setting, active career development plans for all team members, one on ones, ongoing coaching and development.
Contribute to the development of company’s vision, strategy and profitability.
KPIs：
Maintain customer acquisition cost to achieve monthly leads/new user acquisition targets.
Achieve monthly leads/new user acquisition targets to support department’s revenue goal.
Marketing campaign return on investment
Improve each stage of the marketing funnel conversion rates.
Increase organic traffic
Maintain healthy gender ratio of monthly leads/new user acquisition.
KPIs：
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