• Retail Marketing

1. Communicate with landlord to enhance brand exposure via social media / OOH；

2. Reply landlord's email regarding mall promotion/ activities；

3. in-store promotion set up in system and brief to shops；

4. Materials preparation， ie pop, EDM, post, music；

5. in-store event, from proposal to execution；

6. GWP stock tracking.

• CRM

1. Set Yearly CRM strategy and target;

2. SMS/MMS arrangement ( birthday / season launch / mark down / special collection/ flash promotion);

3. Coupon set up in WeChat;

4. Gift sourcing and production;

5. New member recruitment plan ( engage mall VIP/ 3rd party / VIP referral/ special recruitment);

6. CRM report.

• PR

1. Work out social media plan;

2. WeChat maintenance (3-4 posts / month);

3. Weibo maintenance;

4. WeChat store set up and assist on product information input;

5. Digital advertising.

• VM

1. Develop monthly VM guideline following monthly merchandise focus;

2. Check in-store display ;

3. Draw up window schedule;

4. Window changeover;

5. In-store display props sourcing and ordering;

6. Pop-up display;

7. Visual development for POP, lightbox, LED..;

8. New store opening (SIS) furniture move-in;

Other matters assigned by superiors.

上班地址：上海市中山南二路1089号徐汇苑大厦28楼