General Purpose

To develop, establish and maintain marketing strategies to meet organisational objectives of SCBS and Concord academy. Effective management of the marketing, advertising and promotional activities of the organisation.

Main Job Duties and Responsibilities

• Overview, manage and coordinate all marketing, advertising and promotional staff and activities at Concord SCBS and Concord Academy.
• Work with the senior leadership and management team, to develop a long-term marketing strategy for the growth of SCBS Concord
• Review and develop the brand awareness of SCBS and Concord Academy
• Conduct market research to determine market requirements for Concord educational provision
• Conduct a regular analysis of customer research, current market conditions and competitor information both within Shanghai and the wider China area.
• Expand and develop marketing platforms including social media platforms
• Manage the productivity of the marketing plans and projects
• Monitor, review and report on all marketing activity and results
• Determine and manage the marketing budget
• Deliver marketing activity within agreed budget
• Work with finance department to develop a pricing strategy
• Create marketing presentations
• Monitor the educational sector’s best practices

Education and Experience

• Business or marketing-related degree or equivalent professional qualification, MBA is preferred
• Experience of working in the education sector
• Experience in all aspects of developing and managing marketing strategies
• Technical marketing skills
• Proven experience in customer and market research
• Relevant product and industry knowledge
• Digital marketing skills
• Experience with relevant software applications

Key Competencies

• Excellent English and Chinese written and verbal communication skills
• Able to work Independently and collaboratively in a small team
• Formal presentation skills
• Strong organizational and planning
• Strategic and critical thinking skills
• Data analysis and management
• Problem analysis and problem-solving
• Team leadership, persuasiveness, adaptability,creativity

• Judgment and decision-making.

上班地址：汝南街53号