Responsibilities:

• Collaborate with cross-functional teams and hotel brand teams to manage a vigorous content calendar and generate a continuous stream of high-quality content.
• Manage the end-to-end content creation process, including writing, fact-checking, editing and obtaining approvals.
• Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience.
• Manage distribution of content across marketing channels, including our e-commerce websites, social media, and email.
• Measure and report on the effectiveness of all marketing campaigns, including engagement and business outcomes.

Requirements:
1. BA/BS in business, marketing, journalism, communications, Chinese, or a related field
2. Exceptional writing skills and a portfolio of writing samples
3. 3-5 years of experience, preferably in B2C eCommerce, in one or more of the following fields: digital marketing, social media, digital content
4. Ability to achieve goals in an innovative and fast-paced environment
5. Highly organized and detail oriented
6. Ability to think strategically about the brands across multiple platforms.
7. Ability to adapt writing style to target audiences and content formats.
8. Ability to quickly learn new software applications
9. Understanding of SEO best practices and principles.