Shangri-La Hotels and Resorts is a global leader in luxury hospitality with unique Asian heritage.

Headquartered in Hong Kong, we have over 100 hotels and resorts under four brands nested in key cities and beautiful beachfront locations globally. We are expanding rapidly with a strong development pipeline throughout Asia, the Middle East, Europe and Africa.

Regarded as one of the world’s finest hotel ownership and management companies, Shangri-La is dedicated to delight guests around the world with legendary service, finely tuned from over 45 years of hospitality from the heart. We have an affinity with Asian travelers and we offer them a gateway to the rest of the world, positioning us a leading brand in luxury hospitality.

As an enviable employer with industry leading levels of colleague engagement, our people are our priority. Our success is only made possible through the efforts and abilities of over 42,000 colleagues worldwide. In accordance with this belief, the focused investment we make in the learning and development of our colleagues is unparalleled in the global hospitality industry. From welcoming new colleagues, to best in class leadership development, you can be sure that potential is identified and nurtured throughout your career.

Marketing Specialist- What is common in market place if it is a new role?

We are seeking a person to responsible for the day-to-day marketing campaign operation in support of HMEP (Hotel Marketing Engagement Platform) global rollout. The scope starts from marketing platform administration, list extraction based on specific segmentation criteria, campaign process facilitating and post-campaign response monitoring.

As a Marketing Specialist, we rely on you to:

• Administer and monitor user account set up and activities on marketing engagement platform
• Work closely with the team and vendor to perform day-to-day direct marketing activities including, but not limited to, email campaign set up, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns
• Assist with campaign development and deployment
• Monitor and review campaign results, identify trends and discover insights
• Deliver regular reports of campaign results including web analysis and evaluation of KPIs
• Help with campaign list extraction and market segmentation
• Provide support to the team on related campaign implementation
  

We are looking for someone who:

• Bachelor’s degree in Marketing or Database related field
• Knowledge with SQL or data visualisation is an advantage
• Experience with marketing engagement tools is a plus
• Attention to details and strong organisational skills
• Ability to multi-task to meet tight timelines
• Ability to work well in a fast-paced, collaborative environment
• Advanced knowledge of Microsoft Excel, Powerpoint, Adobe and Photoshop
• Excellent analytical, communication and presentation skills
• Good understanding of database concepts and segmentation is an advantage
  

If you are the right person, what are you waiting for? Click the apply button now!