Scope of Job:

Support Digital & WM Marketing on digital media initiatives and effective operations, agency management and target marketing to achieve Marketing efficiency via owned, paid and earned digital approaches.

Key Responsibilities/Challenges:

• Daily management on SCB social media platforms including SCB China and SCB Wealth Management WeChat accounts, responsible for WeChat calendar management, WeChat content and creative development, social media agency management and coaching etc.

• Maintain and manage the SCB official website, make sure the communication message and creatives aligns with both business objectives and Group branding standard. Work closely with other Marketing colleagues in Brand & Marketing team, as well as cross functional teams of retail banking business, on regular check and release of SCB website.

• Support SEO execution, work with media agency and Digital Banking team for SCB website optimization, implement effective optimization solutions to increase website traffic and in-depth engagements and conversions.
• Manage reporting and tracking of official website and other digital campaign on efficiency and effectiveness.
• Support wealth management team on marketing materials and creative production, including but not limit to: posters, WeChat creatives, EDM and event invitations etc. Assist in wealth management Marketing event organization including live stream, offline forums etc.

Selection Criteria:

• 2+ years of Marketing experience in retail business
• Command of written and oral English, strong presentation skills
• A fast learner and keen to know digital trends, practices
• A team player, open-minded and adaptable to changes.

上班地址：上海

所属部门：Supporting Functions 支持部