Marcom Officer/市场及传讯主任
上海哈罗外籍人员子女学校 查看所有职位ShanghaiUpdate time: August 28,2019
Job Description
Outline Duties:
- To generate content for social media, website, media andevent internally and externally.
- To support the Line Manager, Admissions Department topromote the School through PR. Advertising and marketing activities viaplanning and execution.
- To provide support for school events and prepare forcollaterals and resources tailor made for students and parents.
- To support administrative tasks of the Marketing andCommunications Department.
Responsibilities:
- To operate school's social media and content, continuousoutput of high-quality content, gathering stable high-quality fan community,and constantly expand brand influence.
- To promote the strategy of the school's self-Mediaplatform (including not limited to Wechat, Weibo, etc.), regularly plan andimplement brand online promotion activities, continuously improve the number offans, subscriptions, reading, forwarding, and conversion orders.
- To pay close attention to and study competitors' socialdynamics, timely adjust their social media strategies, and maintain marketinfluence
- To manage social media and develop content in English andSimplified Chinese.
- To act as the website content administrator.
- To organize and manage events for external and internalstakeholders including student enrolment events jointly organized with theAdmissions Department. This includes logistics, production and printing supportand onsite facilitation.
- To assist various departments to organize school eventsand provide onsite facilitation.
- To support media relations including liaison and editorialcontent development.
- To develop content in English and Simplified Chinese forthe School's marketing collaterals.
- To perform translation from English into SimplifiedChinese for School's marketing materials and key correspondence to parents.
- To manage liaison, production and printing of marketingand school materials in conjunction with departments/teaching staff concerned.
- To perform daily news monitoring and submit reports withEnglish synopsis.
- To perform administrative tasks including reports,research and analysis and database management.
- To work closely with Admissions Team.
Requirements:
- Bachelor degree or above.
- Excellent communication skills and proficient in bothspoken and written English/Chinese.
- At least 2 years' experiences in related fields.
- Good management skills of content operation, social mediaand event with proven ability to manage projects.
- Organized, initiative self-motivated and can workeffectively under pressure.
- Sensitive to marketing information.
- Excellent attitude with positive energy & businessacumen.
- Strong in time management skills with detail orientedmindset.
- Flexibility and adaptability.
- Autonomy and solution capabilities.
The School is committed to safeguardingand promoting the welfare of children. All adults in the School community areexpected to follow its Child Protection procedures and are required toundertake safeguarding checks.
职能类别: 市场企划专员
关键字: 市场专员
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上班地址:高西路588号
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