Content strategy + execution
Team management
SEM/social media campaign management
Data collection and analysis
Coordinating between departments (editorial / sales / offline marketing / IT)
Creating and evaluating quarterly plans
Budget management
Liaise with product development team

YOU WILL HAVE...

Strategized, deployed and optimized SEM campaigns
Strategized, deployed and optimized social media ad campaigns
Created, overseen and evaluated the results of social media campaigns
Created and data-validated Target Personas
Proven that you can grow online traffic + engagement

QUALIFICATIONS NEEDED...

4+ years online marketing experience
2+ years leading teams (managerial experience)
English: Native level
Chinese, Mandarin: Basic
Adwords proficiency
Google Analytics proficiency
Strong blogging skills
Strong digital design skills
Basic Chinese proficiency
Google Analytics / Webmaster Tools expertise
Adwords and social media ad buying experience
Data collection and analysis skills
Understanding of lean marketing methodologies
Understanding of China's expat community
Passion for community engagement
HTML familiarity