Manager, Regional Digital Marketing
AbbVieGuangzhou (canton)Update time: November 3,2021
Job Description
About Allergan Aesthetics At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit www.AllerganAesthetics.com. Understand the industry trends, make business judgments and decisions on the platform business according to the company's strategic development plan and in combination with the rhythm of product development, formulate the operation strategic plan, and make an overall plan for the platform operation. Be responsible for regional digital marketing operation management, formulate regional phased objectives and plans according to the platform operation strategy, precipitate applicable and efficient operation processes and methods, coordinate the implementation of various regions and departments, and ensure the realization of the overall operation objectives. Establish a refined operation system for platform users and doctors, integrate the demand and supply resources inside and outside the platform, explore the platform's commercial operation strategy, and provide digital marketing solutions and implementation according to the brand demand. Responsible for the whole link work of the platform, including online promotion, activity design, implementation management, cost management and activity summary. Regularly track and evaluate the promotion effect of advertising and activities, be responsible for statistics / analysis of promotion data and effect, and constantly make optimization plans. Qualifications Bachelor’s degree required. At least 6 years of senior operation experience in internet medical industry or medical beauty industry, familiar with the marketing business logic of medical beauty industry, and operating businesses with a transaction scale of more than 10 million; Experienced in planning and developing consumer activities Have a high degree of internet medical industry, excellent business insight and market sensitivity, have systematic operation methodology, be proficient in internet medical beauty operation means and methods, and be able to organize analysis and implement decision-making in combination with various actual resources; And the ability to analyze and solve problems Good negotiation and communication skills, passionate and aggressive attitude, able to adapt to fast-paced work. He has led a team and has excellent team management and incentive ability Fluent oral and written communication skills in Chinese and English Travel Yes, 5 % of the Time Job Type Experienced Schedule Full-time Job Level Code IC About AbbVie AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn. Equal Employment Opportunity At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.

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