Purpose/ Mission:

Alignment and implementation of all SEA product and brand initiatives at country / customer level. 360 delivery of SP / SS packages and initiatives in conjunction with marketing / sales and planning functions. Ensures Sales / Brand excellence at customer’s POP for adidas Performance / Style – Improve sell through at key accounts. Assistance in the delivery of country sell in meetings. 

Accountabilities: (To be performed in alignment with global and SEA guidelines)  Primary

1. Execute the category financial targets 

• Align and execute the category financial targets for the country as per SEA guidelines in terms of net sales, margins, sell through, stock turn, market share
• Align the category forecasting process in co-operation with the local Sales, local planning, in line with SEA team to ensure country needs and parameters for delivery of SP / SS targets are met.
• Align and adhere to the SEA range including fixed retail launch and RRP / Margin strategies (synchronize with market specificities as needed)

  2. Excellence in Execution of 360 Packages at Market Level 

• Align the local category range and distribution channel strategy by defining concrete guidelines for the Sales function on product availability per retail door and distribution channel, based on SEA direction
• Coach, support and give guidance to the trade on brand concepts SP/SS 
• Coordinate and execute a competitive, customized Marketing Plan for the defined Key Accounts referring to the given budgets (SWB) 
• Ensure the execution of the accounts sell-out plans (end-to-end responsibility) in conjunction with pertinent sales and marketing functions. 
• Review and report on implemented TM activities (KPI‘s / ROI) performance
• Coordinate with sales to deliver key concepts at customer level and win shelf space.

3. Actively Support sell-in and key account pre-line meetings

• Based on initial range and sell-in package alignment from the SEA Category Management team actively support sales to deliver key account pre-line meetings, analyze and summarize their feedback for input back to the SEA
• Support trade meeting preparation by finalizing by range channel segmentation guidelines sell-in package presentations, catalogues
• Monitor regularly compliance to the set range distribution channel guidelines
• Support the delivery of category product range internally and externally (to key retailers)

  4.  Campaign driven    

• Lead full campaign process to ensure campaigns are planned & executed properly to deliver the high sell thourgh performance

  5.  In-depth understanding of consumers and competitors

• Analyzing how our brand is positioned in the market and crystalize targeted consumers insights
• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues

  6.  Team & Self Development 

• Systematically and permanently conducts evaluation in order to develop performance and potential of subordinates.  Consistently look for challenges and opportunities to improve business.
• Demonstrate a willingness to learn, to develop and to apply new knowledge, specific skills in other related business to expand spectrum of business understanding & management.  

 Secondary

1. In Country Sample management process.

Group competencies:

• Manage Business, Processes and Projects 
• Business Acumen 
• Result Orientation 
• Influence Others 
• Analysis and Problem Solving

Functional competencies:

• Planning and Organizing 
• Manage Relationship and Diversity 
• Learning and Self Development 
• Project management skill

Professional background/ Experience:

Functional: At least 4 years of marketing management experience with a recognized top tier brand, with at least 3 years in product management; Exposure to other marketing disciplines preferable, e.g. merchandising, brand communication, or sales experience; Must have the ability to influence others within an organization. Result-oriented; Strong numerical skills; Willing and able to travel on a regular basisIndustry: Preferably in retail/apparel/ fashion/ FW Exposure: Sports

Education:

Degree in Business/Marketing Management

IT:

• Outlook: Intermediate
• Word: Advanced 
• Excel: Advanced 
• Powerpoint: Advanced

Language skills:

English: Advanced

Local Language: Fluent