Responsibilities
- Develop and execute Integrated Marketing Communication campaigns across various media channels, including Digital, Social, Outdoor, Press/Print, TV and Partnerships, working with our Market Strategy team, Digital/Social team and external Media Agency
- Translate product/brand positioning and messaging into media planning and buying strategies for all markets (Hong Kong, China and International), working with Market Strategy Team
- Manage our external Media Agency in Hong Kong, China and International markets
- Measure, optimize and report on all Media Buying & Planning (ROI), including monitoring of key competitors and media trends in all markets
- Deliver strategic marketing communication campaigns that increase Awareness, Consideration and Sales for theme park and hotels
Basic Qualifications
- Bachelor degree in Marketing, Media, Communications or related disciplines preferred
- At least 8 years solid experience in media agency or in house media discipline with thorough understanding of media consumption and media landscape in Hong Kong, China and International markets, especially in Digital & Social
- Excellent technical media skills and knowledge to develop, implement and optimize Online & Offline media campaigns across all markets that reflect the agreed strategy and set objectives
- Good stakeholder management skills to manage various internal stakeholders and Media Agencies / Media Owners to agree on budgets, channels, target audiences, timelines, objectives and KPIs for each campaign
- Good project management skills with ability to stay on top of all media plans and timelines, while managing cost efficiency on a daily basis
About Hong Kong Disneyland Resort:
Since Hong Kong Disneyland Resort opened in 2005, it has entertained millions of guests from Hong Kong, mainland China, Southeast Asia and farther abroad. As the first Disney resort in China, it features award-winning, first-of-its-kind entertainment offerings and guest services specially-designed for an international guest base, all brought to life by the resort’s multilingual cast members.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Hongkong International Theme Parks Limited, which is part of a business segment we call Hong Kong Disneyland Resort.
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