Main purpose of the job:

To grow digital-originated sales for AXA Hong Kong and Macau; both on AXA-owned platforms as well as partners' platforms:

• Crafting and launching an AXA Marketplace by end 2020
• Defining & implementing the strategy, as well as offers and campaigns to animate AXA digital sales channels ongoing and evolving the AXA Marketplace continuously, with the main objective to grow Digital-originated sales (both pure online and online-to-offline sales)
• Supporting the launch of new digital partners' opportunities, jointly with relevant Business teams

• Product Ownership of AXA Marketplace

• Define and craft the future AXA Marketplace, targeted to launch before end 2020, define proposition and user journeys, based on customer research
• Manage the implementation of the Marketplace, following Agile methodology and practices, participating in the scrum team as product owner to represent Business and Customers voice and interface with technology teams
• Define and implement the launch strategy with Marketing and Business teams
• Define and supervise ongoing evolutions of the Marketplace after launch
• Manage a team of Business Analysts

• Digital Sales Channel management

• Define the strategy to enable growth of Digital-Originated Sales for AXA, especially how different channels and partners bring value to AXA and making sure Digital Channels support overall company's objectives
• Define and implement campaigns and promotions plan as well as relevant triggers and customer journeys to animate the Digital Sales Channels, in collaboration with Business Units, Marketing and Data teams
• Implement dynamic personalization as a key enabler to boost engagement usage and sales conversion
• Define a model for ongoing management of the Marketplace and rules of engagement
• Track & report on Digital-Originated Sales results for AXA to seek for continuous optimization
• Ensure communication and training to relevant stakeholders

• Digital Sales Channel management

• Define the strategy to enable growth of Digital-Originated Sales for AXA, especially how different channels and partners bring value to AXA and making sure Digital Channels support overall company's objectives
• Define and implement campaigns and promotions plan as well as relevant triggers and customer journeys to animate the Digital Sales Channels, in collaboration with Business Units, Marketing and Data teams
• Implement dynamic personalization as a key enabler to boost engagement usage and sales conversion
• Define a model for ongoing management of the Marketplace and rules of engagement
• Track & report on Digital-Originated Sales results for AXA to seek for continuous optimization
• Ensure communication and training to relevant stakeholders

Requirements:

• 7+ years of successful experience in Digital field, with a background in Marketplace or Loyalty Scheme and Online Sales Management, as well as Product Ownership experience
• Experience in Insurance or Financial Services industry is preferred
• Curious, customer focused and data-driven, with can-do attitude to act as change agent
• Strong influencing skills to drive forward Digital Channel focus within the organization whilst best understanding and serving our business needs
• Good team player, able to work in a diverse team as well as collaborate cross-functionally
• Able to motivate and manage a team to deliver best results, in a cross-functional structure
• Fluent in English and Cantonese, Mandarin is a plus
• Candidate with more experience will be considered as Senior Manager, Digital Sales Channel