Shangri-La Hotels and Resorts is a global leader in luxury hospitality with unique Asian heritage.

Headquartered in Hong Kong, we have over 100 hotels and resorts under four brands nested in key cities and beautiful beachfront locations globally. We are expanding rapidly with a strong development pipeline throughout Asia, the Middle East, Europe and Africa.

Regarded as one of the world’s finest hotel ownership and management companies, Shangri-La is dedicated to delight guests around the world with legendary service, finely tuned from over 45 years of hospitality from the heart. We have an affinity with Asian travelers and we offer them a gateway to the rest of the world, positioning us a leading brand in luxury hospitality.

As an enviable employer with industry leading levels of colleague engagement, our people are our priority. Our success is only made possible through the efforts and abilities of over 42,000 colleagues worldwide. In accordance with this belief, the focused investment we make in the learning and development of our colleagues is unparalleled in the global hospitality industry. From welcoming new colleagues, to best in class leadership development, you can be sure that potential is identified and nurtured throughout your career.

We are looking for an experienced brand communication strategist to join our global creative studio as Manager, Copywriter to help generate, execute and produce great ideas. A strategic thinker, who understands branding and is able to address business challenges creatively by developing communication based on clear insights and data.

As a Manager, Copywriting, we rely on you to:

• Define a consistent voice and tone for the brand across multiple channels
• Ideate and create impactful and memorable communication pieces for a dynamic spectrum of internal clients and functional teams
• Lead the ideas and concept development of complex projects including – strategy, narrative, and production of copy at scale
• Lead brainstorms, and encourage the team to explore and develop new concepts and ideas
• Develop concepts and solutions based on creative briefs and business strategies
  

We are looking for someone who:

• A bachelor’s degree, preferably in English and/or Chinese
• At least 5 years of relevant experience in a global agency/ journalism/luxury brand setting
• Experience working on new business presentations and preparing creative themes and taglines
• Excellent writing and editing skills with demonstrated experience in conceptual writing in marketing or advertising, Web, product, brand messaging and promotional copy
• Strong cultural understanding of Mainland China, local copy writing laws and master of Mandarin word-play is required