In the role as Country Loyalty Leader, you are responsible for driving the acquisition, engagement and member lifetime value from IKEA customer clubs (including loyalty programmes) as well as for supporting local stores’ loyalty needs to drive identification and engagement.
You will:
? Act as a member of the Marketing team and proactively contribute to marketing plan/output in order to deliver to the common objectives and goals
? Be responsible for driving the acquisition of new FAMILY members, developing and executing engagement programs, and leading the benefits and rewards to enhance the member lifetime value
? Drive and execute other customer clubs (e.g. IKEA business) as required by the commercial plan
? Be responsible for supporting local stores to grow and develop their member base through identification and engagement, ensuring we have good quality data to use in our marketing activities
? Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact
? Contribute to the integrated multichannel executions/output of the function in order to contribute to the business goals
? Be an active player in driving an open and sharing climate, be a role model of the IKEA values, and contribute to the transformation of IKEA

As a person you are passionate about people, business, IKEA’s purpose and continuously driving better performance. You are energized by contributing to overall success and business growth. Further, you are motivated by increasing customer value and customer satisfaction by applying a customer first mindset.
For this role we believe you have minimum 10 years of experience in Loyalty programs and delivering results as well as minimum 5 years of experience in leading and influencing co-workers. In addition, you have experience from retail, preferably home furnishing sector, as well as experience in planning, driving output and measuring performance (business and people).
You have deep knowledge of loyalty programs and CRM. You have broad knowledge of drivers for customer engagement and customer behaviour in the Retail Market as well as of the IKEA multichannel reality and online customer behaviours as well as of project management. Moreover, you have broad knowledge of IKEA concept, brand objectives, values and vision as well as of IKEA tools, processes and cycles as well as of Group strategies, priorities and business planning process as well as of operational plans and goals including follow up on KPIs. Finally, you possess good knowledge of change management methods and tools as well as stakeholder management.
You have ability to understand the complexity of IKEA business and the role of Commercial as an integrated part of the business. You have good leadership capabilities including ability to lead peers and stakeholders while communicating in an inspirational way with the IKEA tone of voice combined with strong interpersonal skills. Furthermore, you have ability to prioritise and make decisions with speed and simplicity as well as ability to follow up and measure performance of output and capture learnings to improve planning and performance moving forward.

上班地址：漕溪路128号，宜家家居