市场数据分析师(J14100)
携程旅行网ShanghaiUpdate time: August 28,2019
Job Description
Key Roles and Responsibilities:
? Collaborate with marketing/operation/product teams to define and monitor Key Performance Indicators (KPIs) and metrics associated with business processes to support achievement of sales objectives
? Work collaboratively with R&D team and BI team, understand how data is collected, manipulated and leveraged for marketing and analytics, and develop and maintain dashboards, including the creation of charts or other visualizations through Tableau or other BI tools to illustrate business performance
? Develop deep understanding of global and local market landscape through aggregating Trip.com's internal data with that from external sources, analyze customer demographic and behavioral data to derive and optimize marketing and operational strategies, use analytical insights to answer business critical questions and provide support for business initiatives
? Support ad-hoc analysis as requested
? Identify opportunities to improve data integrity in partnership with BI team
职位要求
Qualifications:
? BA/BS degree in a quantitative field is required. Advanced degree in Statistics, Business Analytics, and computer science is preferred
? A minimum of 2 years marketing analytics and reporting experiences
? Advanced knowledge of T-SQL, Excel, Google Analytics and BI tools is required
? Good writing/reading/presenting/communication skills in English: comfortable with multi-cultural communication; knowledge of Thai/Russian/Spanish/Italian will be a plus
? Strong logical thinking capability and business sense: capable of collecting key insights and delivering key messages
? Highly dependable, self-initiated, fast learner
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