ESSENTIAL DUTIES & RESPONSIBILITIES:

• Plan and execute the international marketing strategy to develop the exhibition’s global awareness, channel potential clients to the sales team and recruit international trade visitors;

• Be in charge of international marketing budget; Provide necessary marketing research/analytical information to allocate/invest funds wisely; Measure and report performance of marketing campaigns, gain insight and assess against goals;

• Ensure the accomplishment of marketing material content and design according to project timeline;

• Produce valuable and engaging content for all communication platforms (press release, website, social media and follow up with partners’ channels), to attract and convert target groups;

• Maintain and build strategic relationships and partner with key industry players, agencies and vendors;

• Follow up with the allocated international companies / country pavilions to conduct sales, customer service and onsite follow up;

• Develop new sectors with high potential on international brands presence;

REQUIRED EDUCATION AND WORK EXPERIENCE:

• BS/MS degree in marketing or a related field;

• At least 3 years’ experience in international B2B marketing, with good business/sales sense;

• Demonstrable experience in marketing (Print, SEO, SEA, SMO…) together with the potential and attitude required to learn;

• Proven experience in identifying and converting target audiences through engaging marketing campaigns.

• Solid knowledge of website analytics tools (e.g., Google Analytics) and search engine (Google Adwords) / social media (Facebook, Linked-In) advertising;

• Good taste with a sense of aesthetics and basic knowledge of web and design tools (Photoshop, Illustrator, CMS/HTML…);

• Good team work spirit with ability to fit in a multicultural and fast-paced environment;

• Fluent written and spoken English. Chinese language proficiency is a real plus;

• Experience in the exhibition/events industry is a plus but not mandatory;

上班地址：南京西路1333号上海展览中心商务楼