工作职责:
? Overseas social media on-going post content and interactive campaign planning, execution, result tracking, analysis and optimization
? Overseas social media advertising bidding skills and experience
? Overseas SEM skills including accounts building up, key words plan and campaign optimization
? Email campaign planning, implementation, monitoring, performance measurement and optimization
? Assist E-MKT Manager to roll out the global marketing automation project (Eloqua) in local request
? Innovative engagement and content solutions for show team, according to online audience behaviors, market insights and campaign results
? Digital accounts management, data management and segment
? Co-work with internal such as show teams and coordinate with external resources
? Report requirements, ideas, campaign digital metrics and best practice cases back to the E-Marketing Manager
? Exploring new digital tool and approach that can enhance the efficiency and effectiveness of the E-Marketing work
任职资格:
? Degree from a recognized University or an ambitioned self-starter career
? Solid E-Marketing experience on B2B industry, especially on social media, and EDM. Knowledge of different social and newsletter platforms, especially LinkedIn, Facebook, Twitter, Google AdWords, Webpower and Eloqua
? 2-3 years experience in online business models, information or data management
? Good in English both verbal and written
? Knowledge of main stream and vertical/knowledge online media/platforms/tools, WeChat and Weibo
? Have sense on the industry trends and target audience behaviors analysis
? Brilliant communication skills
? Excellent Microsoft Office skills
? Have basic knowledge of HTML, PS, AI, sense of H5 development and copywriting
? Outgoing, positive and willing to share new thinking and learn new skills continually
职能类别: 市场企划专员
联系方式
上班地址:上海市静安区裕通路100号洲际商务中心42楼
Get email alerts for the latest"International E-Specialist-上海 jobs in Shanghai"