JD – Insight executive

Overview of job

GroupM is the leading global media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Insight executive to join us. In this role, you will be responsible for managing a team of staff to do the media evaluation and the digital media review report at regular intervals. You are hoped to upgrade the modelling system for program performance forecast as well.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

3 best things about the job:

• You will support the decision making of management team
• Large amount of data sources will broaden your horizon
• Learning will be a part of your day-to-day job to enhance your ability of filter, process and integrate useful information

In this role, your goals will be:

In three months:

• Fully familiarized with all the data sources available
• Fully familiarized with all the works cooperated with GroupM agencies
• To work with IT persons to improve two sites owned by GroupM Knowledge
• Familiarized yourself with company processes and workflows

In six months:

• Manage the content on two sites owned by GroupM Knowledge
• Help the management level or clients to make decision with data support from you

In 12 months:

• Individually take charge of communicating with agencies or clients

What your day job looks like at GroupM:

• Media / consumer analysis report
• Communication with agencies regarding business
• GroupM Knowledge sites analysis and management
• Internal training presented for databases & tools
• Talent management
• Quality control for each deliverable
• Attend various training to level yourself up

What you will bring:

• An open mind, an attitude willing to learn
• Strong analytical skills, ability to summarize and disseminate key points from datasets, such as consumer database, TV ratings, ad expenditure, online behavior analysis etc.
• Excellent communication skills in oral and written Chinese as well as English
• With active thinking but detailed-oriented in working

Minimum requirements:

• A bachelor degree in the field such as Advertising, Media, Statistics, Social Psychology etc.
• Competent in reading/writing English
• Excellent at Excel, PowerPoint and basic skill at statistical software such as SPSS; R, python is a plus

More about GroupM

GroupM is the leading global media investment management group serving as the parent to WPP media agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize the performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, and proprietary tool development. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people, and is increasingly working closely for the benefit of clients with WPP’s data investment management group, Kantar. Together, GroupM and Kantar account for over 50% of WPP’s group revenues of more than $20 billion.
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About China

GroupM is the leading global media investment management company for WPP’s media agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, and the outcomes-driven programmatic audience company, Xaxis. Responsible for more than US $108B in annual media investment by some of the world’s largest advertisers, GroupM agencies deliver an advantage to clients with unrivaled insights into media marketplaces and consumer audiences. GroupM enables its agencies and clients with trading expertise, data, technology and an array of specialty services including addressable TV, content and sports. GroupM works closely with WPP’s data investment management group, Kantar, and together they account for almost 50% of WPP’s group revenues of more than US $19B. GroupM delivers unrivaled marketplace advantage to its clients, stakeholders and people.

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