• Title: Inside Sales & Marketing Representative
• Reporting To: Senior Inside Sales & Marketing Representative
• Location: Tokyo, Japan

 

RWS

RWS Holdings plc is a unique, world-leading provider of technology-enabled language, content, and intellectual property services. Through content transformation and multilingual data analysis, our unique combination of technology and cultural expertise helps our clients to grow by ensuring they are understood anywhere, in any language.  

Our purpose is unlocking global understanding. By combining cultural understanding, client understanding and technical understanding, our services and technology assist our clients to acquire and retain customers, deliver engaging user experiences, maintain compliance, and gain actionable insights into their data and content.  

We work with over 80% of the world’s top 100 brands, more than three-quarters of Fortune’s 20 ‘Most Admired Companies’ and almost all of the top pharmaceutical companies, investment banks, law firms and patent filers. Our client base spans Europe, Asia Pacific and North and South America. Our 65+ global locations across five continents service clients in the automotive, chemical, financial, legal, medical, pharmaceutical, technology and telecommunications sectors.  

Founded in 1958, RWS is headquartered in the UK and publicly listed on AIM, the London Stock Exchange regulated market (RWS.L).  

For further information, please visit: RWS  

 

About Marketing

At RWS Group Marketing, we play a critical role in supporting the overall business strategy of RWS as a leading provider of technology-enabled language, content, and intellectual property services. Our team operates within a group marketing operating model that enables us to collaborate effectively with our global colleagues to deliver best practice marketing solutions that drive growth and brand awareness.  

Our group marketing operating model is designed to ensure that we can leverage the best practices and expertise from across the company, while also tailoring our marketing efforts to the specific needs of our customers and target audiences. This includes working closely with our divisional marketing teams to ensure that we are delivering consistent messaging and branding across all of our markets, while also developing localized marketing strategies that resonate with our target customers.  

In addition to our focus on best practice, we are also committed to building brand awareness, thought leadership content and equity through every interaction with our customers and stakeholders.As part of our commitment to best practice and brand awareness, we are constantly seeking out new and innovative ways to connect with our audience and deliver results. This includes developing and executing marketing that engages our customers and drives growth, as well as leveraging our own technologies and emerging trends to stay ahead of the curve and provide our customers with innovative and engaging experiences that they won't find anywhere else.  

Ultimately, our role as a group marketing team is to support the overall business strategy of RWS by driving growth, building brand awareness, and delivering exceptional customer and digital experiences. We do this by leveraging our expertise in marketing best practice, our deep understanding of our customers and target audiences, and our commitment to innovation and growth. We are proud to be a critical part of the one RWS team, and we look forward to continuing to drive success and growth for the company in the years to come. 

 

Job Purpose

The role has two aspects. The main purpose of the position is to generate more opportunities to sell our product Trados with marketing activities. Work closely with marketing manager and sales team to achieve the goal. The other responsibility is to handle the incoming inquiries from freelance customers.

Our culture has flexibility and you have an opportunity to try new activities with the team to make things better. The position is a good chance to work with the industry-leading global team. In Japan marketing you get to experience many different types of marketing activities (digital marketing, events, emails and etc).

 

Key Responsibilities

• Plan and execute local marketing activities with a field marketing manager and sales team to create sales opportunities (BtoB market). Local marketing activities include: webinars, events, sales offers, advertisements, social media, and blogs etc.
• Work closely with HQ marketing team to execute global campaigns in Japan by reviewing and customizing marketing contents (mailers, website, and brochures).
• Utilize MA/CRM/CMS tools such as Hubspot and Salesforce etc. to run local campaigns.
• Respond quickly and smoothly to inquiries from freelance customer in Japan (BtoC market).

 

Skills & Experience

• 1+ years of experience in marketing or sales (experience in software/SaaS industry is preferred).
• Bachelor’s Degree required (a combination of education and experience will be considered).
• Excellent verbal and written skills in Japanese and English.
• Communication skills to collaborate with sales team and HQ marketing team.
• Active listening to assess prospect needs and opportunities.
• Team-work oriented and a positive, self-starter and generate own tasks.
• Experience in digital marketing is plus.
• Creative, flexible and positive thinking.
• Ability to work as part of a multi-cultural team in global company.