资深创意文案 Innovative copywriter
麦若思妇幼用品有限公司ShanghaiUpdate time: September 23,2019
Job Description

Welcome to the very exciting world of women’s fashion!

We are a newly started enterprise focusing on satisfying the lifestyle needs of pregnant ladies.

Join a young and dynamic multinational team and contribute in delivering amazing product, experience, and service to every modern mom-to-be.


Responsibilities

  • Assist to plan and develop the contents and copywrite for brand and products.
  • Responsible for writing Social Media texts such as Wechat, Weibo, Weitao, etc.
  • Responsible for planning the copy of product details page, product advertisement page and activity page of Tmall, Xiaohongshu and other e-commerce platforms, to assist in the formulation and implementation of e-commerce marketing activities;
  • Produce social media copywriting with creative, convincing, communicable and hot topic related thoughts and opinions.
  • Collaborate with creative team members to concept and create innovative communication ideas that can live across channels and platforms
  • Assist to develop concepts and provide editorial direction for marketing and communication campaigns.

主要职责:

  • 负责撰写品牌和产品相关内容和文案;
  • 负责撰写微信公众号、微博、微淘等自媒体文案;
  • 负责策划天猫、小红书商城等电商平台的产品详情页文案和产品广告文案及活动页面,协助电商营销活动的制定和执行;
  • 负责撰写具有说服力、感染力,或和热点话题相关的社交媒体文案。
  • 与市场营销及创意团队成员合作,构思并创造跨渠道和跨平台的创新宣传概念;
  • 协助脑暴更大的营销宣传活动的概念,提供文字内容方向。


Requirements

  • Bachelor’s degree preferably in writing, journalism, or other relevant subject.
  • Experience in Chinese language copywriting and editing product packages and marketing communications—including interactive copy, print copy, and video copy—either at a well-known brand or agency with high-profile BtoC clients.
  • Outstanding native Chinese language writing and grammar chops with refined proofreading.
  • Highly organized and able to manage many projects cross-departmentally at once.
  • Motivated by writing copy that sounds funky fresh and engaging.

任职要求:

  • 新闻、写作相关专业本科或以上;
  • 为一些知名品牌撰写过视频文案,熟悉社交媒体语言尤佳;
  • 有敏锐的热点洞察及发散力,愿意提出各种新想法、尝试各种新思路;
  • 良好的文字和口头表达能力,及创意能力;
  • 工作细致耐心,责任心强,具有强烈的团队合作精神;

职能类别:文案/策划

关键字:创意,品牌

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联系方式

上班地址:延安西路1600号401室

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