RESPONSIBILITIES:
- Trade Related Resource Allocation and Tracking
1. Help Trade Marketing Manager to design a methodology to allocate trade related resources following the guidelines and schemes agreed
2. Design a process to track the implementation of above resource allocation by brands
3. Conduct resource usage effectiveness analysis on monthly basis and build up the communication mechanism to share the results with key stakeholders
4. Optimize the methodology and the process to reflect the concerns of all the key stakeholders
- To work on other Ad Hoc project
- Trade Marketing Department Infrastructure building and optimization
1. Maintain Trade Marketing commercial database or other platform to insure information sharing between brand marketing, trade marketing and sales
2.Maintenance of Sales Play Book: this will include annual and monthly updating of the content and system structure of Sales Play Book for his or her channel
REQUIREMENTS:
Education:
- University graduate from a good school in Business/Marketing or related disciplines.
Languages:
- Fluent in spoken & written Mandarin & English.
Professional experience & know how:
- Min 5 years of relevant experience in marketing/ sales gained from FMCG/ retail/ luxury goods industry or relevant management consultancy experience.
- Fair understanding of the wine & spirit industry.
Technical & management skills:
- Able to demonstrate quantitative ability.
- Strong commercial marketing sense and be insightful on consumer understanding.
- Brand Management knowledge on the brand positioning/ media / PR / promotion / research / merchandising.
- Good creative and strategic thinking as well as logical analytical skills.
Personal & interpersonal skills:
- A high degree of personal presence with good networking, influencing and communication skills.
- Good negotiation and strong social skills
- Strong presentation skills.
- Highly motivated individual, energetic, enthusiastic and team orientated.
- People management and motivational skills.
- Excellent team player who demonstrates open-minded leadership capability.
职能类别: 市场通路经理/主管
联系方式
上班地址:南京西路恒隆广场
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