Content Marketing

• Develop comprehensive content strategies aligned with short-term and long-term marketing goals

• Define key messages, recommend choice of media, and allocate resources so that campaigns are effective and appropriate for the intended audience

• Create engaging and original content which is aligned with the brand and effective in driving ROI for both paid and owned channels

• Plan and execute organic and paid social media campaigns, which include identifying opportunities, engaging influencers and evaluating performance

• Maintain content calendars and actively pitch relevant themes and angles through trend spotting, social listening and data mining

• Apply a data-driven approach when performing both quantitative and qualitative assessment of content and channels

Events

• Support different aspects of event coordination from planning, budgeting, logistics coordination, onsite set-up to execution

• Identify and conceptualise event strategies and activities to meet business goals

• Liaise with external vendors, suppliers and agencies to ensure that their deliverables meet the company's requirements, deadlines, and budget

PR

• Plan PR calendars, write regular media releases to actively engage media and secure coverage for top of mind recall and positive share of voice

• Execute PR initiatives and events, including advertorials, conferences or seminars to maintain reputation and visibility of the company or to support business goals

• Prepare monthly PR reports

• Ensure that a positive company identity and image is maintained across all platforms

KPIs

• Excellent written and verbal communication skills with a passion for writing. Video editing skills would be a plus.

• Self-starter with the ability to propose new ideas and analyse

• Team-oriented with strong interpersonal skills including good judgment, creativity, and a high energy level

• Able to work well under pressure, ensuring the smooth and efficient running of an event.

• Able to join immediately/with short notice

Requirement

• A Bachelor’s degree in Communications, Journalism or Marketing

• Well connected and knowledgeable of the LGBT community

• 1-3 years marketing experience ideally with focus on PR and digital content

• Experience with relevant agency experience or project management will be advantageous