Group Clinics and Testing
大众汽车投资有限公司BeijingUpdate time: August 7,2019
Job Description

Position: Group Clinics and Testing


Division/Department: Group Strategy, and Sales & Marketing / Product Strategy & Research


Location: Beijing


Main goals and objectives:


  • Plan, conceptualize and conduct product and marketing clinics

  • Align with Group functions (e.g., K-AVM) as well as Brands and JVs

  • Derive concise Top Management recommendations for positioning and improvement of Group Products

Your Responsibilities:

  • Plan, conceptualize and conduct Product and marketing clinics for milestone PF and BF incl. management of reporting

    • Organize customer analysis on new and upgraded products; understand market acceptance, price and equipment preferences for products, volume forecast and substitution/ cannibalization
    • Understand future product selling points and trends, advise as to new products’ target customers and optimal market positioning
  • Manage market research process and improve quality;Steer implementation of Group standards

  • Align with Group functions (e.g., K-VM) as well as Brands, Import Companies and JVs

  • Ensure the reporting quality and accuracy

  • Organize and host regular market research workshops with brands and JVs as well as headquarter Bus


Our Requirements:


Necessary education:


  • University degree or above: business, economics, finance, statistics, marketing and sales, business management or similar

  • Preferred subject major in Business Administration, Sales, Finance, Statistics, or Automotive Management / Engineering

Professional experience:


  • Minimal 5 years of market research experience in the automotive sector

  • Knowledge of automotive market

  • Professional market research, product research and customer research knowledge and experience


  • Experience in product clinics

  • Understanding of sociology and psychology

  • Knowledge of quantitative and qualitative analysis techniques

  • Well experience in data analytics

  • Bachelor’s degree or above

Personal attributes:


  • Self-driven

  • Readiness to accept responsibility

  • Communication skill, Persuasive appearance

  • Client and detail oriented, work well independently and in a team environment

Special skills:


  • MS Office proficient (especially Excel, or Access)

  • Familiar with SPSS and Conjoint design

  • English language skills essential, good at official English writing

What we offer:


  • Strong brands, excellent products and image

  • Performance oriented competitive compensation & benefits package

  • Professional career development & qualification

  • Good management, team work, open communication & feedback

  • International working environment & global network

Join us and become a part of the Volkswagen Family - We are looking forward to welcome you on board!


Please send your application in English to:
with subject “channel name (where you find this job posting) - applicant name - current company - current position- applied position”.

职能类别: 市场分析/调研人员

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