Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.

About Abbott

The key to successful treatment and full recovery is often fast, accurate diagnosis. Abbott’s life-changing tests and diagnostic tools provide insights that enable smarter, faster decisions and transform the way the world is managing health.

Our pioneering technology spans the world of healthcare operations — with medical diagnostic instruments, tests, automation and informatics solutions for hospitals, reference labs, blood centers, emergency departments, physician offices and clinics.

Our location in Lake Forest, IL currently has an opportunity for a Global Product Marketing Manager, Infectious Diseases Emerging Markets (IDEM) with a downstream focus.  This role develops and drives strategy and tactics for the IDEM products. Leads marketing activities to achieve growth objectives.

WHAT YOU’LL DO

Strategy

• Contribute to the development of franchise strategy and tactics, in close collaboration with other functions and leaders
• Provide input to future product roadmap to meet growth goals

Marketing Activities

• Develop and iterate marketing plans to achieve growth goals
• Drive execution of marketing plans with internal and external partners
• Plan and execute promotional campaigns, with materials and collaterals
• Maintain accurate and current competitive intelligence and develop appropriate and timely response

Product Management

• Establish market research needs, commission and execute research as needed
• Drive segmentation, targeting and positioning through quantitative and qualitative analysis, segmentation tools as well as customer and sales insights
• Develop branding and messaging for competitive advantage
• Articulate differentiated value proposition for target customer segments
• Develop and drive global launch plans, articulated by region, in close collaboration with R&D, Regulatory, Medical Affairs, Regional Marketing and other functions

Alignment

• Drive and coordinate franchise-specific marketing activities, promotions and projects with other functions
• Maintain effective internal alignment on growth goals, messaging and positioning with all relevant functions and internal stakeholders
• Be the internal champion for customer needs, working closely with regional marketing and sales teams.

Clinical & Economics

• Develop and leverage professional relationship with key opinion leaders and influencers among customers
• Leverage health economics and evidence building for competitive differentiation and market development
• Develop and substantiate value proposition with clinical studies’ outcomes

EDUCATION AND EXPERIENCE YOU’LL BRING

Required

• Bachelor’s degree required
• Advanced degree preferred (e.g. MBA)
• 5+ years relevant commercial experience (e.g. marketing, sales)
• Successful track record in pharmaceutical, medical device or diagnostics industry is a plus

Core Competencies & Attributes

• Deep Marketing skills: strategy, branding and tactical execution.
• Customer-oriented: translating customer and market input into actions
• Analytical: synthesizing and utilizing data to derive actionable insights
• Collaborative: able to work closely with a range of cross-functional partners
• Organized and able to effectively prioritize
• Self-starter with a hands-on & can-do mindset: willing to own up and get personally involved to resolve issues
• Fast learner, intellectually curious and agile: able to quickly grasp and apply new scientific, clinical, or business concepts
• Effective in regulated environment: maintaining compliance while achieving commercial goals
• Travel as needed (international), approximately 25% of time