Field Marketing Specialist 2
OracleTaiwan-taipeiUpdate time: February 8,2021
Job Description
1. Assisting TW Marketing Directors to execute CP/Systems campaigns.
2. Assisting in the development of local post events reports, and e-marketing collaterals; tracking marketing campaigns and report on results.
3. Preparing GMSS for newsletters & virtual events set up; tracking MRM data and tracking digital campgign registrations, leads upload & follow up.
4. Collaborating with internal stakeholders (sales, BDC--etc.) and external marketing agencies as required.
Plans, executes, and measures demand generation marketing programs to grow sales pipeline and revenue for Field Sales organization.Contributes to creation of strategic marketing plan in support of Sales pipeline and revenue objectives. Develops and implements tactical marketing programs in conjunction with Sales, Channels, Product Marketing, Product Management, Oracle Direct (Telesales), and external influencers such as user groups and industry trade associations. Provides onsite execution support for marketing programs. Tracks lead flow to ensure the appropriate Sales channels are following up with event attendees and campaign responders in a timely manner. Creates and manages program budget, measures ROI through metrics analysis and reporting.
Proven track record executing multi-faceted event programs. Excellent interpersonal skills. Excellent written and verbal skills, and ability to work on far-flung virtual teams. Moderate technical and strategic understanding of Technology, Applications, and Industry solutions being marketed. Attention to detail and discipline to follow established policies and processes from event design to execution to lead flow.
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