POSITION:                                                             Field Marketing Campaign Manager (IC3~IC4)

DEPARTMENT:                                   Marketing                                                

LOCATION / STATE:                                         Korea

REPORTS TO:                                                      Marketing Senior Director, Korea

DIRECT REPORTS TO THIS ROLE:             Marketing Senior Director, Korea                                                         

                                                   

 

KEY OBJECTIVE                                                

• Manage Oracle Tech Cloud and System (Hardware) Marketing Campaign  
• Manage C-level engagement program

 

 

 RESPONSIBILITIES

 

• Manage Korea Tech Cloud and System marketing campaigns

- Marketing campaign planning, execution, reporting (Seminar, Workshop, DM/eDM, Webinar, ABM, Content creation & localization, Social media, 3^rd party engagement, User Group, etc.)

- Demand generation and increasing Tech cloud and System sales pipeline

- Increasing awareness

- Manage Tech cloud and System marketing budget and ROI

 

• Manage Internal Stakeholders (Sales, Sales Engineer, PR, Alliance & Channel, JAPAC marketing, etc.)
• Monitor marketing campaigns results and provide analytic report to make innovative marketing campaigns

 

 

Preferred experiences and Skills

 

 

•  +8-year IT Industry experience (+4years marketing or similar roles)   
• B2B Marketing Campaign and Lead Flow
• Digital marketing experience: e-mail nurture, social media, analytic marketing, content marketing, etc.
• C-level engagement program experience
• ABM program experience
• 3^RD party association engagement experience
• Excellent communication skills both verbal and written in Korea & English.
• Global IT company experience is preferred

 

 

 

KEY RELATIONSHIPS

Internal  

• Regional Marketing Senior Director
• Korea System team
• Country marketing campaign managers
• JAPAC (Japan and Asia Pacific) Divisional Marketing Counterparts
• PR

 

External

• Suppliers (Event, Telemarketing, Translation, Analyst, Hotel, Web agency, etc)
•  3rd party associations, Media, On/Offline communities, etc.

Plans, executes, and measures demand generation marketing programs to grow sales pipeline and revenue for Field Sales organization.

Meets with Sales leaders to create strategic marketing plan in support of Sales pipeline and revenue objectives. Participant in regular pipeline and forecast review meetings. Develops and implements tactical marketing programs in conjunction with Sales, Channels, Product Marketing, Product Management, Oracle Direct (Telesales), and external influencers such as user groups and industry trade associations. Provides onsite execution support for marketing programs. Tracks lead flow to ensure the appropriate Sales channels are following up with event attendees and campaign responders in a timely manner. Creates and manages program budget, measures ROI through metrics analysis and reporting.

Proven track record executing multi-faceted event programs. Excellent interpersonal skills. Able to engage customers in dialogue about their business needs and IT solutions. Excellent written and verbal skills, and ability to work on far-flung virtual teams. Understands principles of Sales business/revenue/pipeline management. Moderate technical and strategic understanding of Technology, Applications, and Industry solutions being marketed. Attention to detail and discipline to follow established policies and processes from event design to execution to lead flow.