• Counter Management (VM/Supplier/Inventory/Shipment/Supervision)

• Inventory Management

• Set up a communication system of incoming stock and process of getting the stock on counter in Haikou
• Discontinuation inventory and expired products clearance implementation and tracking
• Track discontinuation and clearance scheme performance
• Track in coming shipment from office or DC into stores and keeping AC informed
• Keep very close eyes to our stocks situation and update ASM / AC regularly
• Track OOS in order to coordinate with operation and partners for locating stock

• Newness / Launch / VM

• Track what newness shall be on counter
• Execute product launches planogram
• Track and implement marketing material usage
• Make sure every details of the store is aligned with VM guideline, from backwall planogram, to end cap / launch tester display, to details like comband
• Take the lead to design effective merchandising and change planogram when necessary
• Coordinate with AC, store and BAs for opening merchandising and operation
• Follow up planogram to make sure they are within brand guideline
• Execute Go To Market Plan VM guideline / focus of the month

• Counter Maintenance

• Execute especial event and special launches planogram
• Report maintenance issue timely and arrangement with contractor
• Make sure the counter is neat and tidy
• For LaMer: Liaise with Fish Tank maintenance people to ensure that the fish tank is in good condition at all times
• Feedback testers sufficiency
• Monitor for counter supplies i.e hygiene tools / brother tape (e.g. cotton pads/sticks, dry/wet tissue, other hygiene essentials are provided)

• Sales Management

• Execute and track Monthly Mechanics, Retail Sales Target, Core Item Target and Average transaction amount target by BA; analyze and review goal attainment and develop strategies to improve performance
• Be a role model to sell and serve customers in the store
• Hold weekly briefly to CM, BAs and GS to go through targets, achievement rate tracking, mechanics and incentive scheme, monthly focus and new program execution
• Make Sure BA grooming are up to standard and according to grooming calendar
• Supervise BAs/GS execution on counter and make sure staff deliver consistent, excellent customer service in accordance with our standards
• Create and maintain an atmosphere geared to achieving sales and profit goals
• 2.Marketing Programs

• Competitors’ Tracking

• Getting competitor's info from field on total retail sales, newness performance, staff movement, new product launch and innovation

• Marketing newness/GWP

• Execute Go To Market Plan new product launches and GWPs. Track sample + GWP usage and provide feedback
• Track incentive release with AC, SE&P Mgr and operation
• Implementation of BAs' and operations' incentive scheme, including communication of promotion mechancis to field, and ordering of incentives
• HPP / On counter Promotion / Event coordination with AC, store and contractor; make sure that on-counter promotions are executed timely
• Drive and participat in on-counter event
• Monitor and provide comment on new product sales performance, competitor movements (sales, promotions activities, incentive schemes and counter changes), business / trends / environments.
• Provide feedback on assortment based on customer preference and sales performance
• 3.Human Resources

• Recruitment

• BA Recruitment (incl. interview) & Retention
• Supervise Promoter pool with AC and SE&P Mgr (EL)
• Maintain a highly performance GS and promoter pool

• Coaching

• Train and develop new hires
• Half yearly field staff evaluation
• Attend Seasonal, Basic School and GS Training, and assist on-counter coaching on selling techniques of new product and performance follow up especially for newly joined BAs, GA or Promoters
• Ensure that our BAs are informed and updated of brand related matters (Newness, Counter Updates, etc.)

• Motivation

• BA / CM / GS development and motivation
• Maintain a cohesive, cooperative work environment through team building and motivation
• Maintain a communication system for the store to ensure all staff review current initiatives and direction
• 4.Reporting

• Feedback on CC / BA performance
• Submit monthly OOS report
• Submit monthly photo report, and provide feedbacks on store issues. (e.g. trans update, rectify reports, BA/GS performance)
• Provide feedback of BA’s performance to Education and Sales team.

上班地址：三亚海棠湾免税购物中心/海口美兰机场免税店