Job Overview

The Enrollment Counselor leads and executes our lead management and conversion activities in the Great China region, targeting Chinese senior students or working adults who seek U.S. university Undergraduate and postgraduate degrees. The Enrollment Advisor works as part of a highly motivated professional team and is responsible for D2C lead management and conversion of new students and for achieving monthly and yearly enrollment targets.

The role focuses on engaging with, advising, and supporting qualified international students in achieving their academic goals by enrolling them in one of Shorelight’s university partners’ programs. This position works closely with marketing/D2C teams to provide student-focused, optimal learning experiences and services that lead to student conversion. Measures of success include driving raw leads to applications, converting offers to deposits and deposits to enrollments, and participating in offline events and drives for attendance. A large proportion of this sales and service role involves daily contact with applicants and parents via online chat platforms, email, and telephone.

The position reports to the Inside Sales Manager of China

Key Responsibilities

Student Lead Management

• Contribute to the growth of the business and to new student enrollments by assessing potential applicants and determining their eligibility to apply and enroll in various academic programs
• Collaborate regularly with China Digital Marketing via real-time feedback loops
• Manage digital campaigns, messaging, lead volume, and lead conversion activities
• Use a consultative sales approach to guide and support prospective students through the enrollment process
• Receive and follow up on potential students via phone, email, social media, and, where beneficial and feasible, in person
• Build rapport and provide guidance for students interested in obtaining a degree or certificate program based on prospective student’s desired goals or career interest
• Provide a positive and superior student experience
• Consistently seek opportunity to drive student growth by referrals
• Maintain a high-level knowledge of current programs, products, processes, and policies
• Demonstrate expertise in all steps of the admissions process
• Understand and communicate the value propositions of our brands (and those of our competitors) to provide an excellent student experience by offering the right program

Conversion Activities

• Drive new student enrollments from pipeline of student leads through conversion efforts
• Execute on tailored conversion activities to drive conversion from sales-qualified lead to application, application to confirmation, and confirmation to enrollment via multiple platforms to reach enrollment goals
• Leverage available tools and develop new tools that move students through the conversion process, including scholarships, student ambassador connections, webinars, testimonials, and campus visits
• Participate in all kinds of offline events, demos, road shows, etc. and drives for attendees

Tracking and Reporting

• Leverage Salesforce CRM to track assigned students’ status and progress toward enrollment

• Create consistent and observable documentation in Salesforce and throughout the student cycle of student engagement, activities, and processes
• Maintain and update a student pipeline status dashboard to provide the team with ongoing assessment of the health of the student pipeline

Qualifications

• Bachelor’s degree or above
• Proficient in English, Native in Chinese
• Prior education direct sales/enrolment experience preferred
• Working knowledge of CRM software (e.g. Salesforce) preferred
• Strategic-minded and sales-driven, strong drive for results, pressure-resilient
• Must possess confident telephone presence
• Must possess consultative skills and demonstrate ability to adapt to change in a fast-paced environment
• Must be self-motivated and able to work effectively in a team environment
• Must possess effective time management skills, sense of urgency, and ability to plan and prioritize daily activities
• Ability to sell high-value consumer services or products; must possess confident Tele-sales skills
• Must be proven ability to work independently and manage multiple tasks efficiently and effectively by meeting quality standards

• Exemplary customer service skills and ability to foster a customer service ethic within the work team
• Collaborative team builder with a strong team orientation and the desire to develop, train, and mentor others
• Ability to clearly articulate goals and objectives and effectively engage with a wide variety of constituents at all levels

• Willingness and ability to travel
  

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter or send application to recruitmentchina@shorelight.com.

Shorelight Education is an Equal Opportunity Employer.

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