Job Title：English Copywriter/Media Relations Coordinator

QUALIFICATIONS:

? English is spoken as a native language;

? Bachelor’s degree or equivalent experience in journalism, marketing or communication;

? Excellent English writing skills;

? Experience in producing copy for digital and print channels;

? Demonstrated success in managing a business social media presence;

? Proficiency with Microsoft Office software;

? An integrated marketing mindset, passion for storytelling through multiple media types, both visual and written;

? Creative, self-motivated and passionate about international education;

? Ability to work within tight deadlines, adjust to changes in priorities and work collaboratively with team members;

? Basic Chinese communication skills would be an advantage

RESPONSIBILITIES:

? Responsible for composing English content and implementing marketing strategy via different channels, such as WeChat, website, Facebook, Linkedin, Twitter, newsletters and print collaterals etc.;

? Create compelling and engaging marketing messages targeting at various audience segments and ensure the online presence of the school is strengthened through contents;

? Act as a “journalist” for the school, being pro-active in gathering news and information designed to raise awareness of both the school brand and its educational program;

? Responsible for the English content management of the school website;

? Develop and maintain good relationships with key English media partners to increase the publicity of school news/stories in influential education related media outlets;

? Explore new channelsto promote the school in media both local, national and international;

? Support develop, maintain, update and promote the English language the school writing style,including the Style Guide for use in Communications;

? Edit and proofread written English copy produced by other the school staff members for whole‐school,grade level or wider communicationsto the school community and beyond;

? Support other marketing duties not limited to the responsibilities of Copywriting and Media

上班地址：北京