• According to the channel segment development strategy, develop marketing tactics by category;
• Work with craft sales teams, technical center and claim manager to identify the real needs of end users, find out business opportunities and provide customized marketing solutions;
• Develop product portfolio, channel price, promotion and distribution proposal for related channel segment (Food Industry, Chains & Instore bakeries, Craft, Food Service, Home made);
• Based on the collected needs, initiate the “idea of experience”, design the channel promotion activities and facilitate to verify it and guide field sales to implement;
• Develop selling kit and effective mechanics from marketing perspective to drive sales;
• Responsible for new product launch and follow-up activities;
• Promotion resources management and assessment of investment channels ROI;
• Closely work with data science team, deeply understand the market and users through data analysis and monitor the progress and effectiveness, continuously improve according to the feedback
• Lead to communicate and coordinate with cross-functions to nail down the internal alignment and implementation process
• Deliver the needs to Marketing Communication Content Designer and make sure the Designer work out the MKT campaign and promotion material (Leaflet, PPT, Brochure, Promotional products, etc.) as expected
• Work with Corporate Communication together towards external parties such as media, stakeholders, baker associations and potential clients and build strategic partnerships
• Budget management (planning & tracking) by channel segment at monthly basis
• Support line manager on other assigned projects and tasks
  

Requirements:

• Bachelor and above degree in business administration, marketing or related field
• 10 years and above working experience in FMCG, with well-rounded experienced in marketing, proficient in trade marketing
• Strong business acumen, outstanding analytic skills and proactive attitude
• Deep knowledge and exposure to sales and marketing
• Proven ability to plan and manage at both the strategic and operational levels required
• High willing to embrace change and try new ways, demonstrate high levels of creativity and idea generation ability
• Strong data sense and analysis skills
• Experience acquired in a global company with a matrix organizational structure is highly preferred
• Excellent communication and coordination skill
• Strong interpersonal communication and influence skills
• Proven ability of project management with strong stakeholder management skills
• Fluent English
  

上班地址：龙漕路299号天华信息科技园

乐斯福集团成立于1853年，来自法国北部、具有160多年历史的企业，已经成为一家跨国公司，致力于为全世界提供烘焙、营养健康、调味品等优质产品以及解决方案。集团的业务活动包括：生产并销售酵母、酵母抽提物、麦芽、烘焙配料及为农产品加工业提供技术服务；并在其核心业务——酵母及麦芽的基础上，又开发了独家的生物转换技术。其中，酵母、烘焙配料和酵母抽提物居世界领先地位。产品应用于烘焙业、酿酒业、食品营养品、发酵培养基及动物饲料五大应用领域。目前，乐斯福集团已发展成为在世界居领先地位的跨国发酵工业集团，在世界五大洲的50余个国家分布有约100家公司, 在26个国家分布有60多家生产厂，销售网络遍及世界各地，产品分销至185个国家。全球员工超过10,000人。历史悠久的燕牌酵母是世界名牌产品，已成为集团的象征。

乐斯福在中国事业的崛起始于30多年前，目前产品系列包括烘焙和面点酵母，面包和馒头改良剂，乐斯福还提供与营养健康相关的各种产品与服务：食物用酵母提取物、微生物与细胞培养用高性能营养品、人畜营养用/农作物防护用酵母及益生菌、啤酒葡萄酒及可再生燃料用酵母等。
2010年，乐斯福管理（上海）有限公司成立，统管乐斯福在中国的人力资源、销售、市场、财务、运营管理等所有业务。
上海总部： 乐斯福管理（上海）有限公司统管乐斯福在中国的所有业务。
5个地区分公司： 位于广州、上海、北京、沈阳和香港，统管当地市场，业务和客户服务等。
4个烘焙中心： 立足北京，上海，广州，香港。烘焙中心为乐斯福中国实现产品研发，技术支持，客户和经销商培训等各种重要职能。
5个现代化工厂： 分别位于安徽明光，广西来宾，广西崇左。

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