Blizzard Entertainment is looking for an experienced, motivated, and highly organized professional to join us as Ecommerce Marketing Manager focused on managing ecommerce business includes Gear Store, 3rd party licensee stores and supervise infringing bootleg stores. Main team focus is to build a sizeable and profitable Gear Store and eCommerce business by offering unique online experiences for consumers and customers through unique product offerings. Working closely with service provider and other company stakeholders in executing marketing and sales plan and comply with Blizzard/Overwatch league standards.

Also, focus on leading the effective execution of key licensee’s marketing campaign, working closely with various departments: Publishing, Social, Events, PR,..etc.

If you enjoy computer games, ecommerce management, online shopping experience then this could be the ideal job for you. The position is based in Shanghai.

Responsibilities:

• Build a best-in-class Blizzard CP ecommerce ecosystem

• Centralize and own the online user journey from awareness channels / demand generation to first time page visits to engagement and conversion.

• Drive e-commerce sales through innovative, effective and cost-efficient marketing / merchandising programs and strategies.

• Report on channel / initiatives results to stakeholders and senior management.

• Implement a constant and iterative optimization approach by tracking all activities, changes, monitoring results and implementing improvements.

• Work closely with eCommerce team members, media manager, national marketing team and agencies such as our TP to create unique SKU’s for different clients and platforms and automate proven opportunities

• Drive marketing campaign, working closely with key licensee and HQ marketing for the execution of co-promotion launch

Qualifications:

• Bachelor’s Degree or above

• Fluent in both English & Mandarin, both spoken and written

• At least 5 years of experience as online marketer / merchandiser or similar role with a Sports/Apparel/FMCG brand

• Extensive experience with and deep understanding of mainly Alibaba and Jindong’s ecosystems, solutions and teams.

• Pro-active, creative, smart, resourceful and resilient self-starter who thrives in a fast-paced environment where initiative and innovation are required. Proven experience in helping companies in setting up and driving sustainable / profitable sales via eCommerce

• Solid understanding with both bricks-and-mortar and online retailing. Knowledge of the B2C purchase process and how to identify opportunities to create demand and help accelerate opportunities.

• Ability to conceptualize and execute projects, with strong bias for action and deliver results. Track record of developing and managing multiple marketing programs simultaneously. Ability to organize, plan, prioritize and meet deadlines; a proven track record in achieving set objectives.

Plus:

• Passion for gaming/sports.

• Experienced in marketing industry/ worked in Marketing Agency

• Understanding of Blizzard games is a plus

上班地址：张江碧波路690号