Key responsibilities

1. Development and execution of a holistic channel & customer marketing plan for eCommerce business, acting as our overall champion for our Online B2C Portfolio clusters

2. Lead world-class Marketing Execution on Online Platform, including development of Digital Shelf tools and Search Engine Optimization/Management efforts to drive online visibility and incidence

3. Lead our Flagship Online Store operation on 3P marketplace to drive deep recruitment per a shopper-centric agenda

Qualifications

Functional Skills:

• Strong competencies on eCommerce channel and marketing knowledge, including latest tools and technology like Uni-Marketing and Brand DataBank tools
• Curious and agile mindset
• Robust brand marketing building mindset
• Strategic communication and influencing skills

Knowledge & Experience:

• 10+ years of experience, ideally direct working experiences in an eCommerce / ecosystem environment, and/or eMarketing experiences in a multi-national or big local consumer good company
• Previous first-hand knowledge of Marketing experiences and knowledge working with or inside JD Supermarket or TMall will be critical.

上班地址：建国门