World's leading sports cycling industry.

1. Digital Marketing - Website and TMALL

Lead the execution for all digital channels through the management of PPC, SEO, affiliate marketing, display, retargeting and mobile marketing.

Execute and implement changes to all channels.

Maintaining brand story and product updates to keep digital platforms up to date. o Work with various functions to ensure that the latest products and prices are reflected.

Leverage online analytics, i.e. Baidu and customer feedback to maximize conversion and engagement.

Utilize our relationship with BikeTo and Cycling China to further promote the brand and the official website.

Monitor operational statistics, report trends, variances and issues.

Prepare weekly and monthly reporting.

Develop cross-sell and up-sell opportunities throughout the shopping experience.

2. Platform Operation - Website and TMALL

Manage 3rd party operations team for TMALL flagship store.

Assist to manage a newly opened store on TMALL directly, including product pages, inventory plan and replenishment, analytical data tracking and product launch.

Test and check for errors and bugs on various platform and report to global I.T.

Work with external vendors when necessary.

3. Customer Relationship Management

Manage the online direct-to-rider relationships in collaboration with relevant team members.

Manage the current WeChat membership via official WeChat account. This includes maintenance, update and redemption of the points system.

Help manage TMALL membership system. Explore and develop more ways of building close and intimate connections with Riders online and offline.

Execute new product launches as per Global/China's marketing calendar. Filter and target consumers to market to more relevant groups by drilling down brand's current database and with the use of data analytic tools provide by online platforms.

Follow up with enquiries to the official channels and check in with the relevant people to get the right answers to the consumer.

3+ years of experience with an established online retailer/brand, preferably from the sports or consumer products sector.

Proven track record of successfully developing and implementing digital performance marketing campaigns with accelerated growth and conversion with deep understanding and hands-on experience with SEO, paid search and social channels.

Strong analytical experience and understanding of Baidu Analytics is required.

Experience with multiple platforms, Shopify and Oracle ERP preferred but also comfortable with learning new processes and new platforms and technically challenging work.

Keep abreast of new innovations and technology within the ecommerce space.

Good knowledge of China eCommerce environment and trends Good understanding of TAOBAO eco system is a plus.

Passion for Riding/Sports.

Self-motivated problem solver with the proven ability to collaborate with international and cross-functional teams (IT, Demand Planning, Sales, Marketing and Finance).

Excellent interpersonal skill, great attitude and willing to learn.

Fluent in spoken English and advanced in English reading and writing skills.

Experience to lead a project from very initial stage;

Work life balance and working friendly with sporty person.