Role purpose
?In charge of JD group related marketing campaign execution.
?Drive Fonterra brands penetration in this platform in the long run.
?Support E-TM manager to optimize online media investment.
?Leverage platform data to better understand our brands consumer and map the better way of communication with right product.
?Work closely with MKT. team for better integrated plan for ECOM.

Role accountabilities
1.Execute JD campaign calendar and support KA negotiating with account for seasonal campaign.

• Based on platform seasonality and brands emphasis, combining with MKT. resources, set up suited agenda to gain more resources from platform.
• Lead agency to ensure campaign execute smoothly.

2.Media management:

• Be sensitive to platform media trends.
• Track and review ROI with insight team and keep optimizing.

3.Portfolio improvement

• Deep dive in platform consumer needs. Finding out the demand we missed due to lack of product.
• Work with insight and MKT. team to complete the idea. Extend product portfolio leveraging distributor flexibilities.
• Review in the year end to check if it improves the portfolio architecture.

Requirement
Education：University graduate or above
Experience：
Minimum 1 years in trade marketing role, preferably experience in dealing with 3rd party employee management
Experiences with FMCG multi-national companies
Willing and able to do frequent travelling
PG management experience from Adult milk powder company or Infant milk powder company are highly preferred
Sales operation relevant experience is preferred
Technical/Functional Expertise：
Strong analytical skill and sound Excel and PPT skill
Good communication skill ( in English and Mandarin )supported by a little bit analytical and organizational skills
Industry Experience：FMCG

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