Location: Nord Anglia School, Shenzhen
Job Title: Director of Admissions and Marketing (DAM)
Key Responsibilities:
Adapt and implement the Parent Experience Journey for the school.
？ Lead the design and delivery of all key touch-points for parents and children throughout the entire PEJ, based on a deep understanding of their needs so that families experience the school’s story and promises in action.
？ Lead, develop and execute best practice throughout the entire PEJ leveraging the global and bilingual toolkit, framework communications and striving for outstanding standards.
？ Lead the implementation of our Nord Anglia Admissions Signatures leveraging the global and bilingual toolkit and group examples of best practice.
？ Develop, execute and regularly monitor marketing, retention and admissions plans.
？ Lead and drive strategies to generate enquiries through both online and offline campaigns.
？ Develop key processes and lead team to guide parents and students through the admissions process, making the experience positive, straightforward and engaging throughout.
？ Oversee all parent communication to ensure responsiveness (24-hour response times during working week), quality (written and verbal language, structure and attention to detail) and attitude (team warmth and enthusiasm).
？ Oversee data capture and lead management through iSAMs currently and CRM when it launches and ensure that team adhere to NAE business rules in relation to data capture and management.
？ Lead the review of school enrolment data to identify opportunities and risks and develop plans to unlock and mitigate.
？ Together with the Marketing Manager and Regional Head of Marketing, develop the school brand equity and USP within local market parent and competitor context and aligned to the Nord Anglia brand position, together with the school message house and brand style guide.
？ Oversee the implementation of the school brand style guide to ensure consistency and quality of positioning and visual identity in all school collateral including core Nord Anglia brand and marketing campaigns such as Juilliard, MIT, UNICEF and Global Campus.
Provide appropriate leadership, coaching and best practice sharing to MAC team, the Principal, SLT, academic faculty and regional / global MAC team.
？ Lead, coach and develop school Marketing, Admissions and Communications team members to deliver against targets.
？ Support the Principal to develop a culture where the school engages as one and works to ensure admissions is a whole school responsibility.
Required Skills, Competencies and Experiences
？ Degree qualified
？ Bilingual English / Mandarin speaker
？ 7-10 years’ experience in a Sales/Marketing role with demonstrated success in growing/increasing sales in a competitive market
？ Experience of having worked within a service delivery sector, education sector experience a bonus
？ Experience of high level networking to build creative and mutually beneficial relationships that positively impact on strategic and tactical business development
？ Understands and is able to build strong customer advocacy and repeat client loyalty and retention
？ Strong analytical skills and proven record of using data and research to support initiatives undertaken
？ Ability to build, manage and motivate cross functional high performing teams
？ Experience of working with CRM systems and integration with the sales life cycle
？ Experience in monitoring competitor market activity
？ Experience in using digital and social media trends and tools to influence the sales life cycle
What we offer:
As a member of the Nord Anglia Education family of schools, joining our team means you will be a part of networked admissions and marketing team where ideas, learning and best practice are shared. This vibrant cross border exchange and collaboration is encouraged and supported at every level and is exciting to be a part of. The role offers a challenging and diverse full-time position in a dynamic and growing school. We offer the exciting opportunity to help showcase the stories of our students and support our community to be a fun and inviting place for all our families.
职能类别： 销售总监
上班地址：深圳市
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