Key Responsibilities
1.Develop the digital marketing strategy and lead the execution. Monitor the analytics reports and point out key areas of social media,SEM & SEO improvements
2. Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
3. Actively track, measure the effectiveness of digital media efficiency, provide data analysis and reporting to improve the CTR & ROI.
4. Keep contact with HQs to ensure all MarCom activities and materials are aligned with BELIMO global standards and guidelines.
5. In codination with different BU, to lead and develop digital marketing strategy and assortment plan with innovative vision and idea.
6. Provide digital trainings to internal/external customers based on different product launch & campaign plan.
7.Support the important events such as technical symposiums, sales meetings, trade show exhibitions, press engagements etc.
Qualifications
1. University degree in Marketing, Communications or Business Administration
2. 2+ years of experience in digital marketing.
3. Familiar with Baidu key word marketing.
4. Ability to use Pardot/Eloqua/Marketo, familiar with CRM system is preferred
5. Strong communication skills with team work spirit
6. Purpose oriented, well organized. Willing to acquire new knowledge and ability to work under pressure
职能类别:媒介专员
联系方式
上班地址:上海市松江区莘砖公路258号新兴产业园34幢 15层
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