Direct Manager:

Digital & Media Manager

JOB SUMMARY

The Digital and Media Executive is
responsible for delivering executional work in areas of media planning & search
activities, Wechat social media platform operation & maintenance, official website
and data monitoring operation. This role supports the media and digital team’s efficient
work and effective result.

Reporting:

Digital and Media Manager, Celine
China

KEY RESPONSIBILITIES

Media Execution:

Support the line manager on the media plan updates
& executional details;

Manage the media assets delivery of all media,
including print, OOH, digital display and social media;

Supervise all the demo development for display and
social media activities;

Support line manger for color sample confirmation;

Deliver the prompt media on-air report for each
campaign;

Support line manager to develop the post buy review.

Social Media Execution:

Maintain daily activities of Wechat operation,
including: monitor the follower-imitated conversations and inquiries; Support
line manager to coordinate with relative functions with appropriate reaction;

Support line manager to develop the brand’s
digitalized revolution;

Prepare the regular social performance reports and the
study of market trends & consumer’s social behaviors;

Digital coordination:

Support the alignment between the digital display,
SEM, SEO and Wechat timeline and content;

Supervise the brand performance on search platform,
SEM and SEO and study best practice in the market;

Be responsible of the Chinese simplified website’s
updates, including translation and proofread, optimization;

Keep the regular GA and digital dashboard update and
reports;

Financial coordination:

Support the line manager for department’s finance
monthly accrual,

Take responsible for all media and digital’s payment
process.

EDUCATION & PRIOR EXPERIENCE NEEDED

2-3 years’ solid work experience in media planning
and execution, digital marketing experience is a plus;

Degree in communication, marketing, computer science
is preferred;

Analytics and SMART problem-solving skills;

Ability to interact effectively with internal and
external business partners;

Result oriented and demonstrated ability to work
autonomously and manage a wide variety of projects simultaneously and under
deadline;

Passionate and positive, a good team player able to
work in transversal organizations;

Good oral and written communication and presentation
skills;

Dedicated for daily execution, and willing to
improve, with innovative thinking.

Contractor or third-party role