Welcome to SapientNitro. We're an agency changing the game -- redefining the way that brands engage consumers by creating compelling stories and experiences that attract and resonate across an ever-evolving landscape. Our work pushes past boundaries and channels. It wins awards. But most importantly, it makes an impact for our clients and their customers. And makes us excited to step through the door each morning. We help one another climb, we don’t climb over one another. Integrity and a team-driven environment connect entrepreneurial minds. Getting goose bumps? Good. If you’re ready to be an Idea Engineer with the brightest minds in the industry and do things that haven't yet been imagined, let’s see where you can put your talents to work.

Job Title:
Digital Strategist

Job Summary:

The Digital Strategist provides analysis that informs and improves the effectiveness of the planning, execution and optimization of marketing strategy. You will tie the optimization metrics to the strategic intent of campaigns and the underlying business objectives.

Responsibilities:
Provide meaningful insights and interpretation of data, with actionable recommendations
Conduct customer analysis to gain marketing business insights
Track key marketing metrics and benchmarks
Develop and create key reporting approaches
Work with marketing analysts to analyze primary and secondary data to develop data-driven marketing strategies for different target groups of consumers
Provide key support to analyst team in many aspects of online marketing campaigns, including campaign analysis and optimizations
Analyze the competitive environment and industry trends to determine opportunities for research activities
Manage online campaign tracking for banner ads, email marketing campaigns and search engine marketing
Work closely with internal teams to develop pre-project measurement plans and post-mortem project analysis in order to develop specific and actionable recommendations


Job Requirements:
3+ years professional level related online experience
Self-motivated, team players looking to further their career in the field of statistical and marketing analysis
This position relies heavily on strong organizational and communications skills
Proficient in Excel and PowerPoint


Education:
Bachelor’s degree required