Job Responsibilities:

1. Digital Marketing – Website and TMALL

• Lead the execution for all digital channels through the management of PPC, SEO, affiliate marketing, display, retargeting and mobile marketing.
• Execute and implement changes to all channels.
• Maintaining brand story and product updates to keep digital platforms up to date.
• Work with various functions to ensure that the latest products and prices are reflected.
• Leverage online analytics, i.e. Baidu and customer feedback to maximize conversion and engagement.
• Utilize our relationship with BikeTo and Cycling China to further promote the brand and the official website.
• Monitor operational statistics, report trends, variances and issues.
• Prepare weekly and monthly reporting.
• Develop cross-sell and up-sell opportunities throughout the shopping experience.
  

2. Platform Operation – Website and TMALL

• Manage 3rd party operations team for TMALL flagship store.
• Assist to manage a newly opened store on TMALL directly, including product pages, inventory plan and replenishment, analytical data tracking and product launch.
• Test and check for errors and bugs on various platform and report to global I.T.
• Work with external vendors when necessary.
  

3. Customer Relationship Management

• Manage the online direct-to-rider relationships in collaboration with relevant team members.
• Manage the current WeChat membership via Specialized official WeChat account. This includes maintenance, update and redemption of the points system.
• Help manage TMALL membership system. Explore and develop more ways of building close and intimate connections with Riders online and offline.
• Execute new product launches as per Global/China's marketing calendar. Filter and target consumers to market to more relevant groups by drilling down brand's current database and with the use of data analytic tools provide by online platforms.
• Follow up with enquiries to the Specialized channels and check in with the relevant people to get the right answers to the consumer.

Requirements:

1. Experience

• 3+ years of experience with an established online retailer/brand, preferably from the sports or consumer products sector.
• Proven track record of successfully developing and implementing digital performance marketing campaigns with accelerated growth and conversion with deep understanding and hands-on experience with SEO, paid search and social channels.
• Strong analytical experience and understanding of Baidu Analytics is required.
• Experience with multiple platforms, Shopify and Oracle ERP preferred but also comfortable with learning new processes and new platforms and technically challenging work.
• Keep abreast of new innovations and technology within the ecommerce space.

2. Skills and Knowledge

• Good knowledge of China eCommerce environment and trends Good understanding of TAOBAO eco system is a plus.
• Passion for Riding/Sports.
• Self-motivated problem solver with the proven ability to collaborate with international and cross-functional teams (IT, Demand Planning, Sales, Marketing and Finance).
• Excellent interpersonal skill, great attitude and willing to learn.
• Fluent in spoken English and advanced in English reading and writing skills.

上班地址：新金桥路1888号凯龙金领大厦40栋103-106室