Talent@Boehringer Ingelheim

About Boehringer Ingelheim

Join Boehringer Ingelheim and be part of a legacy where your growth is just as important as ours. A global, research-driven pharmaceutical company, we are one of the world’s top 20 leading pharmaceutical companies and havecollaborated and innovated medicines in Human Pharma, Animal Health and Biopharmaceutical everywhere in the world for over 130 years. This is your chance to create ‘Value through Innovation’ with our internal and external partners to improve lives around the world, explore new scientific breakthroughs to stay at the forefront of our industry, and become a leader for future generations.

We continue to grow fast and are one of the top growing companies in the industry in China. Join us and be part of our continued journey to grow and achieve BI global Ambition 2025:

• No. 1 in Animal Health
• No. 1 in Biopharmaceutical Contract Manufacturing
• No. 1 in value share for our brands in One Human Pharma

As a leading company, Boehringer Ingelheim thrives on passion, innovation and independence, and offers fulfilling work and growing opportunities to highly dedicated people. Certified as Top Employer in China in the past 5 continuous years, we help our people grow towards their success through high quality career development programmes and opportunities to lead international projects to develop into a leader of tomorrow. At the end of the day, your growth is our growth and vice versa.

For more information, please

1. visit https://www.boehringer-ingelheim.com/ or

2. follow us on LinkedIn, or

3. follow us on WeChat – JoinBI

About Human Pharmaceutical Business

With global presence, Boehringer Ingelheim has industry-leading expertise in medicine research and development. We are constantly developing the next generation of medical breakthroughs and successfully delivering innovations to meet the medical needs of the patients we serve in the following key areas of interest: cardiovascular, respiratory, metabolic diseases, immunology, oncology and central nervous system.

Our innovative medicines include those for COPD, hypertension, stroke, atrial fibrillation-related stroke prevention, Parkinson’s disease, diabetes and non-small cell lung cancer. In the future, we will accelerate the launch of more than 10 innovative medicines to meet the demand of Chinese patients. This vision is supported by industry-leading levels of investment. This includes more than a hundred R&D pipeline projects, around 50% of early- to mid-stage pipeline anchored in external innovation (2016), and around 20% of net revenue invested in R&D (2016) at a global level. Meanwhile, as one of the Company’s strategic pillars in China, Research Beyond Borders (RBB) explores emerging science, indications and technologies to expand R&D opportunities in China, and even the entire Asia.

Job Responsibilities

• Participates in annual brand strategy planning, be responsible for digital strategy development and lead for ICP (Integrated Customer Planning, online & offline customer journey design)
• Designs and develops digital platforms, and make continuous improvements:
• Drive Platform overall vision and strategy with alignment to global strategy.
• Responsible for designing and developing new technology platforms, and executing programs on the technology platforms (Adobe, Customer Hub, Veeva, Vault, Approved Email) including ensuring that operational and data elements are in place to support identified programs.
• Responsible for governance and management of all of China current and future Platforms including planning, implementation, testing, launch, maintenance, reporting and optimization.
• Defines online-offline user journey, campaign flows and business rules in partnership with GTM (Go to Market) team;Develops new campaign requirements, AB tests, production execution and quality control
• Adhere to compliance and regulations at all times
• Comply with local regulations, industry and company Code of Conduct.
• Comply with all regulations regarding interactions with healthcare professionals and follow BI's Code of Conduct.
• Take necessary action on issues of compliance.
• Be a role model in compliance with local regulations, industry and company code of conduct and maintain integrity.
• Change management and knowledge sharing
• Supports cross functionally to gain commitment to adopting Platform principles in all parts of the organization; in particular, the development and implementation of innovative Platforms and related frameworks.
• Contributes to Platform training and related change management across China HQ and Regions.

Qualifications

• 8~10 years FMCG or Pharma digital experience strongly preferred – experience in digital marketing department; preferably for a pharmaceutical company, but deep digital functional experience may override a lack of pharma experience
• Understands IT technology for platform development,for example some understanding of web coding, scripting and design
• Multi-channel marketing experience especially for website creation/built-up and using campaign management tools (ideally Adobe digital marketing suite) as well as digital web platforms, Veeva iRep & Veeva Vault, Wechat, Mass Email, and SMS etc.
• Campaign management and digital marketing expertise; familiarity with content management, tagging and media coding
• Understands campaign data management models and processes (e.g., set up of 3rd party partners),
• Proven ability to think strategically and act operationally
• Experience working in a cross-functional team environment, strong communication and relationship building skills, proven experience working with digital agencies
• Passionate about technology and obvious interest in digital
• Assists in determination of measures and metrics planning
• Strong project management skills
• Strong Chinese and English launguages skills
• Above bachelor degree (Medical, MBA and IT educational background is prefered)

Behaviours

• Accountabilities – Even in ambiguous circumstances, always demonstrate ownership for decisions and actions
• Agility – Quickly act with an open mind to face internal and external transformation
• Intrapreneurship – Together with customers, come up with innovative ideas to respond to changing markets

Contact Us

If you think you can convince us that you are the right candidate we are looking for, apply now!

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