Digital Marketing Supervisor
瑞声达听力设备贸易有限公司ShanghaiUpdate time: September 9,2019
Job Description
上海市 徐汇区

Marketing Communication SupervisorResponsible for marketing communication, including communication plan, POSM development, official owned medial management, digital marketing programs, PR etc.

负责市场沟通,包括沟通宣传计划,市场物料发展、微信微博官网等自媒体维护、SEM/SEO等数字营销项目以及PR等。

主要职责:

  • Manage official website, Wechat & Weibo. Develop & organize content, develop programs & guide the design to meet their KPIs.
  • Leverage digital marketing mechanics, including SEM, SEO etc., to generate online leads & offline traffic.
  • Apply communication strategy into daily work, like POSMs development etc. Design effective tools to help sales to deliver our brands in right way.
  • Develop and implement communication plan to promote brand, new product or featured product of the season.
  • Basing on global brand positioning and local understanding, assistant in Line Manager to develop local brand communication strategy.
  • Co-work with other marketing team members to ensure consistent brand image and communication in other platforms, like exhibition, medical seminar etc.
  • Cooperate with product managers to localize product communication strategy, like USP etc.
  • As contact window of China marketing.

Work with corporate legal on trademark management;

Work with global PR on news releasing and local PR application;

Work with China RA on POSM censorship;

Leverage global research or develop local research to understand our customer and end-user.

要求:

  • 5+ marketing communication experience.
  • Be familiar with B2B2C industry.
  • Have the experience to handle official website, Wechat and Weibo independently.
  • Have the experience to run SEM, SEO.
  • E-commerce experience is a plus.
  • Fluent in English, including listen, speak, read and write.
  • Be good at project development and management.
  • Creative.
  • Excellent communication and co-operation.
  • Independent.
  • Result-oriented

职能类别: 产品/品牌主管 市场通路经理/主管

关键字: Marketing

微信分享

联系方式

上班地址:中山西路1600号宏汇国际广场

Get email alerts for the latest"Digital Marketing Supervisor jobs in Shanghai"