Job Responsibilities

• To assist in the development of digital marketing strategy in a measurable plan and budget
• Formulate and implement digital/print/media marketing and CRM strategies for various business units to drive customer acquisition, lead generation and customer engagement for Hong Kong & Macau market
• Plan and monitor all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
• Track and monitor KPI performances, evaluate user behaviors and adjust digital marketing plan accordingly
• Strong understanding of online advertising metrics (CPI, CTR, CVR, CPC, CPM, CPA, RoAS, ROI, LTV)
• To supervise agencies and in-house production unit to develop and implement agreed marketing initiatives
• Manage content marketing processes for digital channels
• Hands on experience with high scale advertising on Facebook is highly advantageous
• Coordinate with various internal functional teams to create the best –in-class customer experience
• Develop good relationship with external business partners to execute digital marketing campaign across platforms
• Work closely with both Regional teams and local team to ensure adopting Group direction for local execution

Job Requirements

• Bachelor's degree in marketing, commerce, or related field
• 2+ years of experience with digital marketing for an online retailer or similar online business
• Proven ability to drive marketing initiative; analyze usage and customer behavior metrics to drive improvements
• Strong in in computer software (Photoshop, illustrator, Adobe Premiere, Final Cut Pro, etc)
• Strong interest and practical expertise social media publishing / community management
• Excellent communication, interpersonal, presentation skills and ability to influence and motivate others
• Good command of spoken and written English and Chinese
• Competence in MS Office applications; basic knowledge in HTML is a plus
• Experience with social media management platforms
• Google Adwords Certified
• Comfortable using Google Analytics
• Familiarity with SemRush